Paradigma : Journal of Science, Religion and Culture Studies
Vol 6 No 2 (2005): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya

Peranan Kelompok Referensi Terhadap Perilaku Pembeli Individual

M. Ikhwan Rahmanto (Unknown)

Article Info

Publish Date
25 Dec 2005

Abstract

Orientation of new marketing concept is satisfaction of consumer. The orientation oblige producer more understand cosumer behavior in decision making of purchasing. Reference group have influence to individual buyer behaviour. The purpose of study of reference group role is to support marketing decision making

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Journal Info
Paradigma : Journal of Science, Religion and Culture Studies
Website

Abbrev

paradigma

Publisher

Universitas Islam 45 Bekasi

Subject

Religion Humanities Economics, Econometrics & Finance Education

Description

Paradigma Journal is a journal that contains scientific studies on Science, Religion and Culture, presenting scientific articles, both research results and literature reviews. The Scope of Paradigma Journal Scientific Studies on Science : an interdisciplinary research area that seeks to situate ...