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ANALISIS SEKTOR UNGGULAN AGRIBISNIS PRIMER DI PROVINSI JAWA BARAT Nana Danapriatna; M. IKhwan Rahmanto
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 7 No 1 (2006): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

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This research aim to know map of eminent sector of primary agribusiness in Province West. Result of this research indicate that eminent sector of primary agribusiness in Province West Java there are 11 sub-province/town, that is Sub-Province of Garut, Cianjur, Kuningan, Tasikmalaya, Sukabumi, Cirebon, Ciamis, Majalengka, Sumedang, Subang, and Town of Banjar

Peranan Kelompok Referensi Terhadap Perilaku Pembeli Individual M. Ikhwan Rahmanto
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 6 No 2 (2005): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

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Orientation of new marketing concept is satisfaction of consumer. The orientation oblige producer more understand cosumer behavior in decision making of purchasing. Reference group have influence to individual buyer behaviour. The purpose of study of reference group role is to support marketing decision making

ANALISIS SEKTOR UNGGULAN AGRIBISNIS PRIMER DI PROVINSI JAWA BARAT Nana Danapriatna; M. IKhwan Rahmanto
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 7 No 1 (2006): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aim to know map of eminent sector of primary agribusiness in Province West. Result of this research indicate that eminent sector of primary agribusiness in Province West Java there are 11 sub-province/town, that is Sub-Province of Garut, Cianjur, Kuningan, Tasikmalaya, Sukabumi, Cirebon, Ciamis, Majalengka, Sumedang, Subang, and Town of Banjar

Peranan Kelompok Referensi Terhadap Perilaku Pembeli Individual M. Ikhwan Rahmanto
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 6 No 2 (2005): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Orientation of new marketing concept is satisfaction of consumer. The orientation oblige producer more understand cosumer behavior in decision making of purchasing. Reference group have influence to individual buyer behaviour. The purpose of study of reference group role is to support marketing decision making

AKUAPONIK DALAM MENUNJANG PROGRAM B2SA DI YAYASAN AL-HASAN MEKARSARI BOGOR Danapriatna, Nana; Kamilah, Ahya; Listyowati, Esi Asyani; Lutfiadi, Ridwan; Ismarani, Ismarani; Rahmanto, M. Ikhwan; Budiyono, Haris; Ardisela, Dawud
DEVOSI Vol 6 No 1 (2025): Devosi: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v6i1.10812

The increasing trend of a healthy lifestyle among urban communities has driven innovation in urban agriculture, one of which is aquaponics technology. Aquaponics is a sustainable farming system that integrates fish farming and plant cultivation within a single ecosystem, making it an effective solution for utilizing home yards. The Faculty of Agriculture at Universitas Islam 45 Bekasi, as a higher education institution, has a responsibility to implement the Tri Dharma of Higher Education, one of which is Community Service (PPM). This PPM activity aims to provide outreach and training on aquaponics to support the Diversified, Nutritious, Balanced, and Safe (B2SA) program at the Al-Hasan Mekarsari Foundation in Bogor. The program primarily involved female participants aged 21–30 years. The methods employed included education sessions, demonstrations, and hands-on practice in the installation and maintenance of aquaponic systems. The evaluation results indicated that participants comprehended the aquaponics concept and were capable of independently applying it at home. Furthermore, the program was perceived as beneficial in enhancing the availability of healthy food based on the B2SA principles within households. Through this initiative, the community is expected to adopt aquaponics technology as a practical solution for strengthening household food security and raising awareness of the importance of a healthy diet. Future sustainability of the program is anticipated to be expanded through further collaborations with various stakeholders to promote broader adoption of aquaponics in urban areas.

RISIKO DALAM PETERNAKAN AYAM PETELUR: SEBUAH ANALISIS DARI CIMUNING FARM, BEKASI Lutfiadi, Ridwan; Rahmanto, M. Ikhwan; Purwanto, Rindo; Asyani Listyowati, Esi
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8260

Risk as an obstacle is always faced in every business, including the Cimuning Farm laying chicken farming business which is also not free from business risks. The aim of this research is to identify sources of production risk, determine the probability value of production risk, determine the impact of production risk, and formulate handling strategies that can be applied to prevent and handle production risks in the Cimuning Farm laying chicken farming business, Bekasi City. The research method is a case study of the Cimuning Farm laying chicken farming business in Bekasi City. Descriptive analysis is used to determine the sources of risk, z-score analysis is used to determine the magnitude of risk probability and risk map analysis to determine preventive and mitigation strategies. The research results show that the sources of production risk at Cimuning Farm are weather, disease and pests. The probability that the weather has an influence is 24.20%, the disease factor is 33.36% and the pest factor is 32.28%. The impact of sources of production risk at Cimuning Farm from the largest to the smallest losses, namely those caused by disease amounting to IDR 5,724,122.00, weather amounting to IDR 1,849,575.00, and pests amounting to IDR 1,011,001.00. Preventive strategies that can be implemented include installing barbed wire around the enclosure walls, and scheduling guard shifts at night. Mitigation strategies that can be implemented include spraying insecticides regularly, cleaning eating and drinking places regularly and administering medicines and vaccines periodically

STUDI KASUS PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK DAGING AYAM POTONG DI “PRIMA FRESHMART” DESA SETIA MEKAR, KABUPATEN BEKASI Budiyono, Haris; Rahmanto, M. Ikhwan; Riyan Hartono, Fawaz; Ardisela, Dawud
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8264

“Prima Freshmart” is a specialty store whose job is to offer several products for kitchen needs, such as chicken meat, eggs, frozen food, and other food and beverages at affordable prices. This research is to find out: (1) The influence of service variable has an effect on the decision to buy beef chicken at "Prima Freshmart". (2) The effect of the product variable on the purchase decision of broiler chicken at "Prima Freshmart". (3) The effect of the price on the decision to buy chicken pieces at "Prima Freshmart". (4) The effect of promotion has an effect on purchasing decisions of chicken pieces at "Prima Freshmart". (5) The influence of location has an effect on the decision to buy chicken pieces at "Prima Freshmart". (6) Service, product, price, promotion, and location on the decision to buy chicken pieces at "Prima Freshmart". This study uses survey methods and the data analysis used is descriptive analysis and multiple linear regression analysis. The results of this study indicate that the relationship between service, product, promotion, price, and location on purchasing decisions is 0.827, meaning that the value of a positive relationship and the value of the coefficient of determination is 68.4% with the equation value Ŷ = 0,978-0,380X1 + 0,369X2 + 0,773X4. Variables of service, product, price, promotion, and location have a joint effect on the decision to buy chicken at "Prima Freshmart". Product, price, and promotion variables have a partial effect on the decision to purchase chicken pieces at "Prima Freshmart".

PENGENDALIAN PERSEDIAAN BAHAN BAKU TEPUNG TERIGU DAN GULA PADA CV “dR anNur” BEKASI Maulidya Ergy, Belinda Rizky; Danapriatna, Nana; Rahmanto, M. Ikhwan
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10887

CV “dR. anNur” Bekasi is a manufacturing company that primarily utilizes wheat flour and granulated sugar as raw materials. The company faces significant challenges in inventory management due to a simplistic approach that results in discrepancies between actual and required inventory levels. This inefficiency leads to increased inventory holding costs and reduced operational profitability. The aim of this study is to develop a more effective and efficient inventory control system to minimize inventory-related costs and enhance overall company performance. This research employs a quantitative descriptive method, utilizing data collection techniques such as observation, interviews, and documentation. The analysis is conducted using the Economic Order Quantity (EOQ) model as the proposed inventory control method. The findings indicate that implementing the EOQ model provides significant efficiency improvements compared to the company’s current practices. Specifically, the adoption of EOQ enables the company to reduce inventory costs by up to 12% annually. Additionally, inventory turnover rates increase to 14.59 times for wheat flour and 12.29 times for granulated sugar. These results demonstrate that the EOQ method is a more effective tool for supporting efficient inventory management within the company’s operational context

RISIKO DALAM PETERNAKAN AYAM PETELUR: SEBUAH ANALISIS DARI CIMUNING FARM, BEKASI Lutfiadi, Ridwan; Rahmanto, M. Ikhwan; Purwanto, Rindo; Asyani Listyowati, Esi
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8260

Risk as an obstacle is always faced in every business, including the Cimuning Farm laying chicken farming business which is also not free from business risks. The aim of this research is to identify sources of production risk, determine the probability value of production risk, determine the impact of production risk, and formulate handling strategies that can be applied to prevent and handle production risks in the Cimuning Farm laying chicken farming business, Bekasi City. The research method is a case study of the Cimuning Farm laying chicken farming business in Bekasi City. Descriptive analysis is used to determine the sources of risk, z-score analysis is used to determine the magnitude of risk probability and risk map analysis to determine preventive and mitigation strategies. The research results show that the sources of production risk at Cimuning Farm are weather, disease and pests. The probability that the weather has an influence is 24.20%, the disease factor is 33.36% and the pest factor is 32.28%. The impact of sources of production risk at Cimuning Farm from the largest to the smallest losses, namely those caused by disease amounting to IDR 5,724,122.00, weather amounting to IDR 1,849,575.00, and pests amounting to IDR 1,011,001.00. Preventive strategies that can be implemented include installing barbed wire around the enclosure walls, and scheduling guard shifts at night. Mitigation strategies that can be implemented include spraying insecticides regularly, cleaning eating and drinking places regularly and administering medicines and vaccines periodically

STUDI KASUS PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK DAGING AYAM POTONG DI “PRIMA FRESHMART” DESA SETIA MEKAR, KABUPATEN BEKASI Budiyono, Haris; Rahmanto, M. Ikhwan; Riyan Hartono, Fawaz; Ardisela, Dawud
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8264

“Prima Freshmart” is a specialty store whose job is to offer several products for kitchen needs, such as chicken meat, eggs, frozen food, and other food and beverages at affordable prices. This research is to find out: (1) The influence of service variable has an effect on the decision to buy beef chicken at "Prima Freshmart". (2) The effect of the product variable on the purchase decision of broiler chicken at "Prima Freshmart". (3) The effect of the price on the decision to buy chicken pieces at "Prima Freshmart". (4) The effect of promotion has an effect on purchasing decisions of chicken pieces at "Prima Freshmart". (5) The influence of location has an effect on the decision to buy chicken pieces at "Prima Freshmart". (6) Service, product, price, promotion, and location on the decision to buy chicken pieces at "Prima Freshmart". This study uses survey methods and the data analysis used is descriptive analysis and multiple linear regression analysis. The results of this study indicate that the relationship between service, product, promotion, price, and location on purchasing decisions is 0.827, meaning that the value of a positive relationship and the value of the coefficient of determination is 68.4% with the equation value Ŷ = 0,978-0,380X1 + 0,369X2 + 0,773X4. Variables of service, product, price, promotion, and location have a joint effect on the decision to buy chicken at "Prima Freshmart". Product, price, and promotion variables have a partial effect on the decision to purchase chicken pieces at "Prima Freshmart".

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