Jurnal Computech & Bisnis (e-Journal)
Vol 7, No 1 (2013): Jurnal Computech & Bisnis

ANALISIS DESKRIPTIF PEMASARAN JASA DI STMIK MARDIRA INDONESIA BANDUNG

Ali Mulyawan (STMIK Mardira Indonesia, Bandung)
Iwan Sidharta (STMIK Mardira Indonesia, Bandung)



Article Info

Publish Date
08 Mar 2015

Abstract

Services closely related to the quality of the services provided to customers, as well as with the quality of service received by customers in obtaining the services provided by the college. This study was conducted to investigate the implementation of marketing services performed by using descriptive analysis of the sample of students who meet the established criteria. The results showed that the implementation of the mix of services performed is sufficient that responsiveness aspect is an element of service with the highest scores  and tangible aspects are elements of service with the lowest score.Keywords: marketing services; descriptive analysis; college

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Journal Info

Abbrev

jcb

Publisher

Subject

Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science

Description

The scope of this journal covering the field Computer, Technology and Business. Topic related to these fields can be information systems, informatics, product based knowledge, computer science, knowledge management, business and management, business IT, IT Governance, communication and marketing, ...