JURMA : Jurnal Program Mahasiswa Kreatif
Vol 6 No 2 (2022): Desember 2022

Community Empowerment Through the Development of Agrotourism with the Green Marketing Concept

Suhroji Adha (Unknown)
Djaka Adiwinata (Unknown)
Irawan Irawan (Unknown)

Article Info

Publish Date
05 Dec 2022

Abstract

This PkM activity uses the method of empowerment (Community Development) for tourism managers who attend as many as 15 people. The post-test value showed that there was a change in the form of an increase in the understanding of the public understanding of the green marketing concept material, which was 93%. This change in a mindset based on the environment can occur due to awareness about the efficiency of Green Marketing products and shared responsibility to create an economic climate without massive sacrifices to the natural environment in the future.

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Journal Info
JURMA : Jurnal Program Mahasiswa Kreatif
Website

Abbrev

pkm-p

Publisher

Universitas Ibn Khaldun Bogor

Subject

Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

PKM-P UIKA Bogor Journal is an electronic journal that publishes articles of Student Creativity Program (Program Kreativitas Mahasiswa) in the field of ...