Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Vol 5, No 4 (2022): Budapest International Research and Critics Institute November

Understanding Internet Banking Motivations among Customers: A Study of Banking Marketing Management

Lelo Sintani (Unknown)
Fauzan Manafi AlBar (Unknown)
Eka Hendrayani (Unknown)
Ayurisya Dominata (Unknown)
Pandu Adi Cakranegara (Unknown)



Article Info

Publish Date
07 Oct 2022

Abstract

This business study aimed to discuss the motivation of bank customers to choose Internet Banking. We believe that customers choose internet banking for various reasons and motivations, so most bank service users switch to the Internet service system. We do the proof and discussion by obtaining supporting data from various sources of data information such as books and other scientific data. Before completing the discussion, it goes through an in-depth analysis process and accurate data hypotheses to get a valid answer. Based on the study and discussion, we can conclude that the motivation of customers to choose internet bank services includes convenience, cost-effective, flexible transactions, and following the technological era where services are getting more accessible, cheaper, and faster. It is hoped that this will be important for further studies. 

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Journal Info

Abbrev

birci

Publisher

Subject

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Description

Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in ...