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All Journal Menara Ilmu Jurnal Ilmiah Edunomika (JIE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Eka Hendrayani
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS KORELASI PENDIDIKAN DAN PELATIHAN TERHADAP PENINGKATAN PRODUKTIVITAS KERJA INDUSTRI KECIL DAN MENENGAH ( IKM) KOTA SOLOK Eka Hendrayani
Menara Ilmu Vol 12, No 6 (2018): vol. XII No. 6 Juli 2018
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v12i6.832

Abstract

The Official of Cooperative, Industry and Trade (Koperindag) in Solok City a builderinstitution for small and medium industry has been providing education and training whichaims to develop the small an medium industry in Solok City. The objective of the study isto correlation the influence of education and training given by Koperindag Solok towardthe improvement of human resources in small and medium industry. The tecknique isprocessing the data obtained from giving koesioner directly to random sample to thetrained partnert fo Koperindag Solok City and the data is processed by using SPSSprogram. The analysis in processing the data is by using validity and reliability test with asimple regression analysis. The result of study is the education and training can beoptimize the human resources (SDM) in small and medium industry (IKM) in Solok. It isindicated by the value r = + 0,883 or 88,3%. Education and training influenced 77,9%toward the human resources productivity in small and medium industry, while 22,1%caused by the other factors.Keyword : Human resources ; productivity ; education and training
Understanding Internet Banking Motivations among Customers: A Study of Banking Marketing Management Lelo Sintani; Fauzan Manafi AlBar; Eka Hendrayani; Ayurisya Dominata; Pandu Adi Cakranegara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7070

Abstract

This business study aimed to discuss the motivation of bank customers to choose Internet Banking. We believe that customers choose internet banking for various reasons and motivations, so most bank service users switch to the Internet service system. We do the proof and discussion by obtaining supporting data from various sources of data information such as books and other scientific data. Before completing the discussion, it goes through an in-depth analysis process and accurate data hypotheses to get a valid answer. Based on the study and discussion, we can conclude that the motivation of customers to choose internet bank services includes convenience, cost-effective, flexible transactions, and following the technological era where services are getting more accessible, cheaper, and faster. It is hoped that this will be important for further studies. 
ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN SONGKET DI KOTA SOLOK DENGAN PROMOSI SEBAGAI VARIABEL INTERVENING Eka Hendrayani
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2574.284 KB) | DOI: 10.31955/mea.v6i3.2482

Abstract

Tujuan penelitian adalah menguji pengaruh (1) motif produk terhadap promosi (2) harga terhadap promosi (3) bahan dasar terhadap promosi (4) lokasi terhadap promosi (5) hubungan promosi dengan keputusan pembelian (6) motif produk dengan keputusan pembelian (7) harga dengan keputusan pembelian (8) bahan dasar dengan keputusan pembelian (9) lokasi terhadap keputusan pembelian (10) promosi sebagai variabel intervening antara motif produk dan keputusan pembelian (11) promosi sebagai variabel intervening antara harga produk dan keputusan pembelian (12) promosi sebagai variabel intervening antara bahan dasar dan keputusan pembelian (13) promosi sebagai variabel intervening antara lokasi dan keputusan pembelian. Penelitian bersifat kuantitatif dengan 200 responden sampel yang telah memakai songket di Kota Solok. Alat uji yang digunakan melihat hasil kuesioner yaitu validitas dan reliabilitas. Hasil dengan menggunakan analisis jalur atau part analisis peroleh pengaruh langsung variabel motif produk (X1), harga (X2), bahan dasar (X3), lokasi (X4) terhadap variabel promosi (Y) berpengaruh signifikan. Secara tidak langsung motif produk (X1), harga (X2), bahan dasar (X3), lokasi (X4) terhadap variabel promosi (Y) melalui variabel keputusan pembelian (Z) maka diperoleh hasil yang signifikan. Nilai 2,44% dipengaruhi oleh hal lain diluar variabel.
INCREASING PRODUCT SALES THROUGH DIGITAL MARKETING AND BRAND AWARENESS IN THE DIGITAL ERA Frans Sudirjo; Eka Hendrayani; Arifin Djakasaputra; Juliana Juliana; Erina Alimin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11065

Abstract

This research is motivated by the importance of product sales to increase revenue, create profits and support company growth. The aim of this research is to determine and analyze the increase in product sales through digital marketing and brand awareness in the digital era. The research design used in this research is descriptive quantitative with a survey method, collecting research data using a questionnaire. The population in this study is the Indonesian population who fall into the age category of generation Z and the millennial generation who use Uniqlo products. The sample in this study was 100 people. The instruments used have been tested for validity and reliability. The collected data was tested using the classic assumption test and multiple linear regression test. The results of this research show that 1) Digital marketing has a positive and significant effect on product sales in the digital era, 2) Brand awareness has a positive and significant effect on product sales in the digital era, and 3) Digital marketing and brand awareness have a positive and significant effect on product sales in the digital era. The findings of this research suggest that if a company wants to increase product sales, the company must also increase digital marketing and brand awareness.
Branding Strategy For Social Media Muhammad Yusuf AR; Eka Hendrayani; Shadli Rolaskhi; Sopi Pentana; Pitono Pitono
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.172

Abstract

MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the product's lack of awareness of the branding of MSME products where MSME actors do not highlight the identity and superiority of the products offered, thus reducing the interest of potential consumers to buy these products. As a solution to the problem above,mConduct dedication in the form of education and training regarding product branding in social media marketing.
Co-Authors Ayurisya Dominata Cakranegara, Pandu Adi Djakasaputra, Arifin Erina Alimin Fauzan Manafi Albar Frans Sudirjo Juliana, Juliana Lelo Sintani Muhammad Yusuf AR Pitono Pitono Shadli Rolaskhi Sopi Pentana