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ANALISIS KORELASI PENDIDIKAN DAN PELATIHAN TERHADAP PENINGKATAN PRODUKTIVITAS KERJA INDUSTRI KECIL DAN MENENGAH ( IKM) KOTA SOLOK Eka Hendrayani
Menara Ilmu Vol 12, No 6 (2018): vol. XII No. 6 Juli 2018
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v12i6.832

The Official of Cooperative, Industry and Trade (Koperindag) in Solok City a builderinstitution for small and medium industry has been providing education and training whichaims to develop the small an medium industry in Solok City. The objective of the study isto correlation the influence of education and training given by Koperindag Solok towardthe improvement of human resources in small and medium industry. The tecknique isprocessing the data obtained from giving koesioner directly to random sample to thetrained partnert fo Koperindag Solok City and the data is processed by using SPSSprogram. The analysis in processing the data is by using validity and reliability test with asimple regression analysis. The result of study is the education and training can beoptimize the human resources (SDM) in small and medium industry (IKM) in Solok. It isindicated by the value r = + 0,883 or 88,3%. Education and training influenced 77,9%toward the human resources productivity in small and medium industry, while 22,1%caused by the other factors.Keyword : Human resources ; productivity ; education and training

Understanding Internet Banking Motivations among Customers: A Study of Banking Marketing Management Lelo Sintani; Fauzan Manafi AlBar; Eka Hendrayani; Ayurisya Dominata; Pandu Adi Cakranegara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7070

This business study aimed to discuss the motivation of bank customers to choose Internet Banking. We believe that customers choose internet banking for various reasons and motivations, so most bank service users switch to the Internet service system. We do the proof and discussion by obtaining supporting data from various sources of data information such as books and other scientific data. Before completing the discussion, it goes through an in-depth analysis process and accurate data hypotheses to get a valid answer. Based on the study and discussion, we can conclude that the motivation of customers to choose internet bank services includes convenience, cost-effective, flexible transactions, and following the technological era where services are getting more accessible, cheaper, and faster. It is hoped that this will be important for further studies.

ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN SONGKET DI KOTA SOLOK DENGAN PROMOSI SEBAGAI VARIABEL INTERVENING Eka Hendrayani
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Tujuan penelitian adalah menguji pengaruh (1) motif produk terhadap promosi (2) harga terhadap promosi (3) bahan dasar terhadap promosi (4) lokasi terhadap promosi (5) hubungan promosi dengan keputusan pembelian (6) motif produk dengan keputusan pembelian (7) harga dengan keputusan pembelian (8) bahan dasar dengan keputusan pembelian (9) lokasi terhadap keputusan pembelian (10) promosi sebagai variabel intervening antara motif produk dan keputusan pembelian (11) promosi sebagai variabel intervening antara harga produk dan keputusan pembelian (12) promosi sebagai variabel intervening antara bahan dasar dan keputusan pembelian (13) promosi sebagai variabel intervening antara lokasi dan keputusan pembelian. Penelitian bersifat kuantitatif dengan 200 responden sampel yang telah memakai songket di Kota Solok. Alat uji yang digunakan melihat hasil kuesioner yaitu validitas dan reliabilitas. Hasil dengan menggunakan analisis jalur atau part analisis peroleh pengaruh langsung variabel motif produk (X1), harga (X2), bahan dasar (X3), lokasi (X4) terhadap variabel promosi (Y) berpengaruh signifikan. Secara tidak langsung motif produk (X1), harga (X2), bahan dasar (X3), lokasi (X4) terhadap variabel promosi (Y) melalui variabel keputusan pembelian (Z) maka diperoleh hasil yang signifikan. Nilai 2,44% dipengaruhi oleh hal lain diluar variabel.

INCREASING PRODUCT SALES THROUGH DIGITAL MARKETING AND BRAND AWARENESS IN THE DIGITAL ERA Frans Sudirjo; Eka Hendrayani; Arifin Djakasaputra; Juliana Juliana; Erina Alimin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11065

This research is motivated by the importance of product sales to increase revenue, create profits and support company growth. The aim of this research is to determine and analyze the increase in product sales through digital marketing and brand awareness in the digital era. The research design used in this research is descriptive quantitative with a survey method, collecting research data using a questionnaire. The population in this study is the Indonesian population who fall into the age category of generation Z and the millennial generation who use Uniqlo products. The sample in this study was 100 people. The instruments used have been tested for validity and reliability. The collected data was tested using the classic assumption test and multiple linear regression test. The results of this research show that 1) Digital marketing has a positive and significant effect on product sales in the digital era, 2) Brand awareness has a positive and significant effect on product sales in the digital era, and 3) Digital marketing and brand awareness have a positive and significant effect on product sales in the digital era. The findings of this research suggest that if a company wants to increase product sales, the company must also increase digital marketing and brand awareness.

Branding Strategy For Social Media Muhammad Yusuf AR; Eka Hendrayani; Shadli Rolaskhi; Sopi Pentana; Pitono Pitono
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.172

MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the product's lack of awareness of the branding of MSME products where MSME actors do not highlight the identity and superiority of the products offered, thus reducing the interest of potential consumers to buy these products. As a solution to the problem above,mConduct dedication in the form of education and training regarding product branding in social media marketing.

Analisis Strategi Promosi Media Sosial Terhadap Keputusan Mahasiswa dalam Memilih Institusi Pendidikan Tinggi Eka Hendrayani; Rudy Irwansyah; Hadiansyah Ma'sum; Olivia Tahalele; Zunan Setiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4304

Social media promotion strategies have become an important foundation for young people in making college decisions. Education is the main pillar in community development. However, with increasing competition between universities, both state and private, new challenges have emerged. Universities must continue to improve their quality in order to remain relevant and competitive in the increasingly tight education market. This study aims to determine the effect of social media promotion strategy analysis on students' decisions in choosing higher education institutions. The research method used in this study is a quantitative descriptive method. The study was conducted at 5 universities in Indonesia with a student population of 100 respondents. The results of this study found that social media promotion strategies on students' decisions in choosing higher education institutions.

Analisis Strategi Promosi Media Sosial Terhadap Keputusan Mahasiswa dalam Memilih Institusi Pendidikan Tinggi Eka Hendrayani; Rudy Irwansyah; Hadiansyah Ma'sum; Olivia Tahalele; Zunan Setiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4304

Social media promotion strategies have become an important foundation for young people in making college decisions. Education is the main pillar in community development. However, with increasing competition between universities, both state and private, new challenges have emerged. Universities must continue to improve their quality in order to remain relevant and competitive in the increasingly tight education market. This study aims to determine the effect of social media promotion strategy analysis on students' decisions in choosing higher education institutions. The research method used in this study is a quantitative descriptive method. The study was conducted at 5 universities in Indonesia with a student population of 100 respondents. The results of this study found that social media promotion strategies on students' decisions in choosing higher education institutions.

Analisis Pengaruh Store Atmosphere dan Service Quality Terhadap Brand Preference (Studi Kasus Pelanggan Gerai Ritel Kopi di DKI Jakarta) Aisyah Solehati; Fahrina Mustafa; Eka Hendrayani; Kiki Setyawati; Iwan Henri Kusnadi; Yohanes Totok Suyoto; Magdalena; Hendy Tannady
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.2607

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan store atmosphere terhadap brand preference Bangi Kopitiam Kelapa Gading. Jenis penelitian ini menggunakan metode kuantitatif yang diolah menggunakan SPSS versi 20. Pengambilan data pada penelitian ini menggunakan metode non-probability sampling dengan penyebaran kuisioner sebagai alat untuk pengambilan data. Penelitian ini menggunakan 135 responden dengan kriteria mengetahui serta mengkonsumsi Bangi Koptiam Kelapa Gading. Hasil dari uji hipotesis menunjukan bahwa variabel kualitas layanan berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, variabel store atmosphere berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, serta variabel kualitas layanan dan store atmosphere secara bersama-sama berpengaruh terhadap minat beli dengan nilaifhitung > ftabel atau 50,725 >3,06. Kata Kunci: Kualitas Layanan, Store Atmosphere, Brand Preference

BRAND STRENGTH FOR MICRO, SMALL,AND MEDIUM ENTERPRISES I Nyoman Tri Sutaguna; Hardi Fardiansyah; Eka Hendrayani; Muhammad Yusuf
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.425

This research is to find out about brand strength for Micro, Small and Medium Enterprises in West Java in the form of Brand Image and Identity and Brand Identity on Brand Love. This study used the AMOS SEM analysis method with a total of 147 respondents from Alunicorn consumers throughout Indonesia. The result of his research is that the influence of Brand Image and Identity is in the same direction as Brand Love.

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