Jurnal Mantik
Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Marketing Strategy to Improve Export Services of PT. Varuna Tirta Prakasya (Persero) in National Market Competition

Rezki Ardiansyah (Universitas Bina Darma)
Isna Wijayani (Universitas Bina Darma)

Article Info

Publish Date
09 Sep 2022

Abstract

PT. Varuna Tirta Prakasya (Persero) is one of the SOEs engaged in logistics and is experienced and trusted, where this company serves export and import services. In the process of improving the Indonesian economy, one thing that needs to be considered is the increase in state income. For this reason, state revenues are related to the export process carried out by PT. Varuna Tirta Prakasya (Persero). However, in the national market competition, the marketing process of PT. Varuna Tirta Prakasya (Persero) has not been so good. Therefore, in this study, we analyzed and recommended suitable marketing strategies so that PT. Varuna Tira Prakasya (Persero) can compete in the national market and can help increase state income through exports.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...