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Rezki Ardiansyah
Universitas Bina Darma
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Marketing Strategy to Improve Export Services of PT. Varuna Tirta Prakasya (Persero) in National Market Competition Rezki Ardiansyah; Isna Wijayani
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.2924

Abstract

PT. Varuna Tirta Prakasya (Persero) is one of the SOEs engaged in logistics and is experienced and trusted, where this company serves export and import services. In the process of improving the Indonesian economy, one thing that needs to be considered is the increase in state income. For this reason, state revenues are related to the export process carried out by PT. Varuna Tirta Prakasya (Persero). However, in the national market competition, the marketing process of PT. Varuna Tirta Prakasya (Persero) has not been so good. Therefore, in this study, we analyzed and recommended suitable marketing strategies so that PT. Varuna Tira Prakasya (Persero) can compete in the national market and can help increase state income through exports.
Co-Authors Isna Wijayani