Pengaruh Promosi Terhadap Keputusan Tamu Menginap di Kyriad Hotel Bumiminang Kota Padang

Benny Fikri Yaldi (Universitas Negeri Padang)
Hijriyantomi Suyuthie (Universitas Negeri Padang)
Nidia Wulansari (Universitas Negeri Padang)

Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Vol 3 No 2 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan

This research is a follow-up of the importance of recent promotional efforts on guests' decisions to choose to stay at hotels, this research is causal associative research. The sample in this study was 100 guests using a non-probability sampling technique. Data collection techniques by distributing questionnaires with as many as 30 statements. Furthermore, the data is processed using a simple linear regression analysis technique. The results of testing the hypothesis obtained the value of R Square with the number 0.092 which means that there is an influence of the promotion variable and the stay decision variable with a number of 9.2% and then 90.8% is influenced by other factors. regression coefficient 0.456 with Sig 0.002 < 0.05. This means that each increase of 1 promotion unit can increase 0.456 units of Stay Decision