Jurnal Health Sains
Vol. 3 No. 10 (2022): Jurnal Health Sains

Effect Of Patient Safety Implementation And Marketing Mix On Outpatient Re-Visiting Interest Of Patients With Patient Trust As An Intervening Variable

Jhon perry B Simanjuntak (Universitas Esa Unggul, Jakarta, Indonesia)
Andry Andry (Universitas Esa Unggul, Jakarta, Indonesia)
Kemala Rita Wahidi (Universitas Esa Unggul, Jakarta, Indonesia)



Article Info

Publish Date
05 Nov 2022

Abstract

The number of hospitals that stand is a necessity of a form of competition in the field of the health industry. this also affects patients in determining the choice of a place for health services. the interest in patient re-visits can be determined by the factors of implementing patient safety and marketing mix. research objectives: this study aims to analyze the effect of the implementation of patient safety and marketing mix on the interest in re-visiting patients in outpatient hospital 'x' with variables intervening patient confidence. research method: quantitative explanatory because it is to know the relationship between variables that are based on the research hypothesis. the samples in this study used the hair formula, namely (5-10) x n. the number of samples is (5) x 36, so 180sampel will be taken. the analysis technique uses structural equation modelling (sem). results of the study: the implementation of patient safety and marketing mix had a significant effect on patient confidence and interest in re-visiting. trust also significantly affects the patient's re-visiting interest. in addition, this study found that patient confidence mediated the effect of applying patient safety and marketing mix on patient re-visiting interest at "x" hospital bekasi.

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Journal Info

Abbrev

jhs

Publisher

Subject

Dentistry Health Professions Medicine & Pharmacology Nursing Public Health Veterinary

Description

Jurnal Health Sains adalah jurnal yang diterbitkan sebulan sekali oleh Ridwan Institute. Jurnal Health Sains akan menerbitkan artikel ilmiah dalam lingkup ilmu kesehatan. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan komprehensif tentang isu-isu penting ...