Lensa
Vol 16 No 1 (2022): Lensa

Strategi Kreatif Pesan Iklan Brimo Edisi Septian David Maulana

Yessi Mareta Andari Putri (Universitas Pramita Indonesia)

Article Info

Publish Date
26 Apr 2022

Abstract

The habits of consumers in the digital era encourage advertisers to innovate to make more creative advertisements so that product messages can be conveyed effectively and efficiently to the public. BRImo's latest advertisement uses professional soccer players in the Liga 1 competition and Indonesian National Football team players Septian David Maulana and sportcaster Valentino Simanjuntak as voice overs. creative messages from football players and sportscasters into a strategy to sell products to consumers. Ads are made funny in order to attract the attention of the audience. the semiotic method is used to see the signs in the Septian David Maulana edition of BRImo's advertisement.

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Journal Info
Lensa
Website

Abbrev

lo

Publisher

Universitas Pramita Indonesia

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Dalam setiap terbitnya Lensa mencakup tiga displin ilmu sesuai dengan Fakultas yang tersedia di Universitas Pramita Indonesia , yaitu : Ilmu Sosial dan Politik, Ekonomi & Bisnis dan Sains & Teknologi. Journal Lensa developed with the aim of accommodating the scientific work of Lecturers, both the ...