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Yessi Mareta Andari Putri
Universitas Pramita Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Kreatif Pesan Iklan Brimo Edisi Septian David Maulana Yessi Mareta Andari Putri
Lensa Vol 16 No 1 (2022): Lensa
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i1.25

Abstract

The habits of consumers in the digital era encourage advertisers to innovate to make more creative advertisements so that product messages can be conveyed effectively and efficiently to the public. BRImo's latest advertisement uses professional soccer players in the Liga 1 competition and Indonesian National Football team players Septian David Maulana and sportcaster Valentino Simanjuntak as voice overs. creative messages from football players and sportscasters into a strategy to sell products to consumers. Ads are made funny in order to attract the attention of the audience. the semiotic method is used to see the signs in the Septian David Maulana edition of BRImo's advertisement.
PERGESERAN MEDIA PERIKLANAN INDONESIA DI ERA DIGITAL yessi mareta andari putri
Lensa Vol 17 No 2 (2023): Jurnal LENSA Universitas Pramita Indonesia
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Digitalization in every aspect of life is an inevitable change, including in the media and advertising industry, which is experiencing demands every day to create new breakthroughs that fit today's world. The COVID-19 pandemic is changing the new global media landscape, namely digital. This research uses qualitative research methods and data collection techniques in this study are online observation and direct observation. The results of the study found that businesspeople can promote products and services through several digital platforms such as Facebook, YouTube, Instagram, TikTok, or other internet-based new media, thus expanding the reach of promotion. Digitalization of audio-visual content is able to shift traditional tv advertising to new media platforms. Abstrak Digitalisasi dalam setiap aspek kehidupan merupakan perubahan yang tak terhindarkan, termasuk di industri media dan periklanan yang setiap harinya mengalami tuntutan untuk menciptakan terobosan baru yang sesuai dengan dunia saat ini. Pandemi COVID-19 merubah lanskap media global baru yaitu digital. penelitian ini menggunakan metode penelitian kualitatif dan teknik pengumpulan data dalam penelitian ini adalah dengan observasi online dan pengamatan langsung. Hasil penelitian medapatkan bahwa pelaku bisnis dapat mempromosikan produk dan jasa lewat beberapa platform digital seperti facebook, youtube, instagram, tiktok, datau media baru berbasis internet lainnya, sehingga memperluas jangkauan promosi. Digitalisasi konten audio visual mampu menggeser iklan tv tradisional ke platform new media. Kata kunci :Digital, Media Baru, Promosi, Industri periklanan
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