Jurnal Darma Agung
Vol 30 No 2 (2022): AGUSTUS

THE IMPACT OF USING TOKOPEDIA ON PROFITABILITY AND CONSUMER SERVICE

Yusuf, Muhammad (Unknown)
Fitriyani, Zenita Afifah (Unknown)
Abdilah, Adil (Unknown)
Ardianto, Rian (Unknown)
Suhendar, Atep (Unknown)

Article Info

Publish Date
05 Jan 2024

Abstract

Business actors doubtlessly want to optimize in all parts in order to increase their company's profitability. One thing that must be done is to set up an advertising system based on electronic media, accurately Tokopedia. A system that makes buying and selling transactions simpler for both users and consumers. This article seeks to ascertain the impact of business actors' use of Tokopedia media on resulting profitability, as well as the impact of Tokopedia on consumer convenience when shopping online. This study employed a qualitative strategy in the form of a review article in the field of Tokopedia-based marketing management. Writing scientific articles involves the use of qualitative methods as well as literature studies or library research.

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Journal Info
Jurnal Darma Agung
Website

Abbrev

jurnaluda

Publisher

Universitas Darma Agung

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

Description

Journal Focus of the Darma Agung Journal is multidisciplinary research to the lecturers, students and related institutions, especially in Indonesia which leads to an increasing in Indonesian Human Development Index. The scope includes collection of the results of research, studies or community ...