Jurnal Pengabdian Masyarakat Madani
Vol 2 No 2 (2022): Jurnal Pengabdian Masyarakat Madani (JPMM)

Program MBKM: Magang Industri di UMKM Marasoe

Yayan Firmansyah (Bandung State Politechnic)
Indah Eva Saffanah (Administrasi Bisnis, Politeknik Negeri Bandung, Bandung, Indonesia)
Isna Amelia Nurhamidah (Administrasi Bisnis, Politeknik Negeri Bandung, Bandung, Indonesia)
Esra Mariana Sitorus (Administrasi Bisnis, Politeknik Negeri Bandung, Bandung, Indonesia)
Desy Aryani (Ilmu Perikanan, Fakultas Pertanian, Universitas Sultan Ageng Tirtayasa)



Article Info

Publish Date
01 Aug 2022

Abstract

This industrial internship aims to provide students with experience so that they can implement what they have learned in the Business Administration Study Program to real activities in the business world. This activity is useful to increase knowledge on how to run a business. Starting from the selection of product materials, selecting the target market, how to do promotions that attract the attention of the target market, and knowing how to serve consumers well or deal with consumers who complain. The implementation method is carried out online at an online business for women’s tops “Marasoe”. The results obtained from this industrial internship are useful knowledge for students. As for the company, getting clothing design references for future production, clothing design references made by students were sold out, thus increasing customer interest in Marasoe, getting help with content ideas, getting help in replyinig to incoming messages, and getting a significant increase in Instagram followers.

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Journal Info

Abbrev

jpmm

Publisher

Subject

Religion Computer Science & IT Economics, Econometrics & Finance

Description

Jurnal Pengabdian Masyarakat Madani (JPMM) invites academics and researchers who do original research in the fields of economics, management, and accounting, information technlogy including but not limited to: Management Science Marketing; Financial management Human Resource Management International ...