Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Vol. 7 No. 1 (2022): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis

Delineating The Relationship Between Innovation Strategy And Strategic Planning on Small Firm

Lahcene Makhloufi (Universiti Utara Malaysia)
Farouk Djermani (Universiti Utara Malaysia)

Article Info

Publish Date
27 Oct 2022

Abstract

The aim of this paper is to establish and delineate a relationship between innovation strategy and strategic planning toward firm performance based on both theories resource-based view and diffusion innovation theory. Successful firms are always aware to effectively implement these strategies as a powerful resource, in order to ensure its survival among current and potential rivals. Therefore, this paper review previous studies and find a critical gap in the literature, since very few studies that investigate the two variables as a strategic resource in single research hence, this paper will fill the emerged gap and provide several implications for policymakers and related stakeholders.

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Journal Info
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Website

Abbrev

JAMEB

Publisher

Sekolah Tinggi Ilmu Manajemen Lasharan Jaya Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Issues of management, economics, and business have become a hot topic to be discussed and deliberated in this ever changing business world. Therefore, we need a vehicle to accommodate such issues. Based on this background, JAMEB was established to be a forum for discussion of high impact research ...