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All Journal Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Farouk Djermani
Universiti Utara Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Consumers’ Healthy Lifestyle: Does It Matter For The Consumption Pattern Of Healthy Food? Farouk Djermani; Yaty Sulaiman; Nik Kamariah Nik Mat; Muhammad Amsal Sahban
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Vol. 5 No. 1 (2020): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Publisher : STIM LASHARAN JAYA MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51263/jameb.v5i1.117

Abstract

Unhealthy food consumption has been linked to the risk of many diseases such as non-communicable disease and obesity. The objective of this paper is to identify the influencing factors that determine the consumption patterns of healthy food among academician in the northern part of Malaysia and its causal relationships using a theoretical model based on the Stimuli’s organism response theory. A quantitative research design approach was selected where the questionnaire was formulated for primary data collection Data were collected from 360 respondents in Malaysia by using systematic random sampling and subjected to Smart PLS analysis. The proposed model fits the data well by having good validity and reliability. The results revealed that the consumer healthy lifestyle fully mediated the relationship between promotion, place and the consumption pattern of healthy food. Finally, implications and recommendations of these findings are discussed.
Artificial Intelligence Effect on Marketing Mix Farouk Djermani; Hafizah Hajimia
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Vol. 6 No. 1 (2021): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Publisher : STIM LASHARAN JAYA MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51263/jameb.v6i1.132

Abstract

AI and big data to fight against the COVID-19 pandemic and review state-of-the-art solutions using these technologies. Thus, this study aimed to examine the effects of marketing mix dimensions (product, price, promotion, and place) to predict consumer behaviour, emotions and trend using AI for health care. This study will use mix method. First the qualitative research method which involved semi-structured interviews with different marketing professional belonging from different firms of Malaysia. A sample size of 10 is selected and the researcher interviewed 10 marketing professionals A quantitative approach whereby 300 questionnaires are distributed to different marketing professional from various firms in Malaysia. The analysis method used the Partial Least Square smart PLS descriptive methods. As Malaysian consumers exhibit serious concern towards to predict consumer behavior drives consumer resistance to healthcare, it is recommended that the managers focus their strategies on marketing strategies significance on to predict consumer behavior. The study discusses the implications to various stakeholders, its limitation, and recommendations for future studies.
Delineating The Relationship Between Innovation Strategy And Strategic Planning on Small Firm Lahcene Makhloufi; Farouk Djermani
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Vol. 7 No. 1 (2022): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Publisher : STIM LASHARAN JAYA MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51263/jameb.v7i1.155

Abstract

The aim of this paper is to establish and delineate a relationship between innovation strategy and strategic planning toward firm performance based on both theories resource-based view and diffusion innovation theory. Successful firms are always aware to effectively implement these strategies as a powerful resource, in order to ensure its survival among current and potential rivals. Therefore, this paper review previous studies and find a critical gap in the literature, since very few studies that investigate the two variables as a strategic resource in single research hence, this paper will fill the emerged gap and provide several implications for policymakers and related stakeholders.
Co-Authors Amsal Sahban, Muhammad Hafizah Hajimia Lahcene Makhloufi Nik Kamariah Nik Mat Yaty Sulaiman