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All Journal Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Lahcene Makhloufi
Universiti Utara Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Delineating The Relationship Between Innovation Strategy And Strategic Planning on Small Firm Lahcene Makhloufi; Farouk Djermani
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Vol. 7 No. 1 (2022): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Publisher : STIM LASHARAN JAYA MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51263/jameb.v7i1.155

Abstract

The aim of this paper is to establish and delineate a relationship between innovation strategy and strategic planning toward firm performance based on both theories resource-based view and diffusion innovation theory. Successful firms are always aware to effectively implement these strategies as a powerful resource, in order to ensure its survival among current and potential rivals. Therefore, this paper review previous studies and find a critical gap in the literature, since very few studies that investigate the two variables as a strategic resource in single research hence, this paper will fill the emerged gap and provide several implications for policymakers and related stakeholders.
Co-Authors Farouk Djermani