Analisis Peran Kualitas Produk Dan Penetapan Harga Terhadap Reputasi Merek Produk Kopi Cepat Saji Kopi Kenangan

Sutrisno Sutrisno (Universitas PGRI Semarang)
Hendy Tannady (Universitas Multimedia Nusantara)
Khamaludin Khamaludin (Universitas Islam Syekh Yusuf)
Erna Indriastiningsih (Universitas Sahid Surakarta)
Eka Hendrayani (Institut Teknologi dan Bisnis Haji Agus Salim Bukittinggi)

Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal

This research aims to show the influence of Price and Product Quality on Kopi Kenangan Brand Reputation. There are three variables in this research including Price, Product Quality and Brand Reputation. The researchist used quantitative methods and the sample used in this research amounted 102 respondents who buyying Kopi Kenangan 3 times or more. The technique used in this research is purposive sampling which is part of non-probability sampling. The research data is analyzed with SPSS 25 shows that Price Variable does not have an influence on Brand Repuation and Quality Product have an influence on Brand Reputation.