<![CDATA[This study is a quantitative study that aims to determine the relationship between self-control and impulsive buying of early adult women in Kudus Regency during the pandemic. The participants in this study were 111 early adult women in Kudus Regency aged 20-30 years. The sampling technique used is incidental sampling technique. The scale used in this study is the Full Self Control Scale and the Impulsive Buying Scale, and the questionnaire was distributed online. The results of the study using the Pearson Product Moment technique showed that there was a weak correlation with the direction of a negative relationship between self-control and impulsive buying, with a value of r = -0.235 with a significance value of 0.007 (p<0.05), which means the more individuals have good or high self-control, the individual's impulsive buying behavior is lower, and vice versa. So, it can be concluded that to have low impulsive buying behavior, early adult women need to have high self-control.Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui hubungan antara self-control dengan impulsive buying wanita dewasa awal di Kabupaten Kudus pada masa pandemi. Partisipan dalam penelitian ini berjumlah 111 wanita dewasa awal di Kabupaten Kudus yang berusia 20-30 tahun. Teknik sampling yang digunakan adalah teknik insidental sampling. Skala yang digunakan dalam penelitian ini adalah Full Self Control Scale dan Impulsive Buying Scale, dan kuisioner disebarkan secara online. Hasil penelitian dengan teknik Product Moment Pearson menunjukkan adanya hubungan korelasi yang lemah dengan arah hubungan negatif antara self-control dengan impulsive buying, dengan nilai r = -0,235 dengan nilai signifikansi 0,007 (p<0,05), yang berarti semakin individu memiliki self-control yang baik/tinggi, maka semakin rendah perilaku impulsive buying, atau sebaliknya. Sehingga dapat disimpulkan bahwa untuk memiliki perilaku impulsive buying yang rendah, wanita dewasa awal perlu memiliki self-control yang tinggi. ]]>
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