Jurnal Manajemen Bisnis Transportasi dan Logistik
Vol 2, No 1 (2015): September

PERSEPSI PELANGGAN TERHADAP SERVICE QUALITY GARUDA INDONESIA AIRLINES

Linawati Linawati (Dosen Sekolah Tinggi Teknologi Kedirgantaran /Sttkd Yogyakarta)
Tri Mulyani Setyowati (Institut Transportasi Dan Logistik Trisakti)



Article Info

Publish Date
29 Sep 2015

Abstract

The purpose of the research is to analyze the customers’ satisfaction of Garuda Indonesia. It is hoped that by giving Service Quality, the passengers of Garuda Indonesia will perform loyalty and always fly with the airlines. This research is using primary data from 100 respondents of Garuda Indonesia’s passengers. The data is collected by distributing questionnaires to the respondents. The research variables are taken from service quality (SERVQUAL) and Customer Satisfaction. Then the data is analysed with quantitative analysis by scoring and calculating the percentage of both variables. Based on the result, each score of attribution of the service quality has given outstanding value. The passengers are satisfied with the service given by Garuda Indonesia. The service quality which consists of five different variables: tangibles, reliability, responsiveness, assurance, and empathy has shown the significance attribution of the customer satisfaction with the highest score achieved is Responsiveness (17, 13%).

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Journal Info

Abbrev

jmbtl

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

Description

The Journal of Transportation and Logistics Business Management is published by the Fakultas Manajamen dan Bisnis Institut Transportasi dan Logistik Trisakti as a scientific responsibility and the embodiment of the "Tridharma" of higher education. The scope of the article includes: Digital Service ...