Jurnal Manajemen Bisnis Transportasi dan Logistik
Vol 1, No 3 (2015): Mei

STRATEGI PERSAINGAN USAHA ANGKUTAN BARANG PT. KERETA LOGISTIK

CECEP PAHRUDIN (Institut Transportasi Dan Logistik Trisakti)
FAJAR PRASTIYO WIBOWO (Institut Transportasi Dan Logistik Trisakti)



Article Info

Publish Date
29 May 2015

Abstract

Train is an effective vehicle to transport large cargo in a long distance trip though it still needs other transport (multimode transport) to load and unload the cargo. PT. KALOG (Kereta Logistik) is a new comer in the industry but considered to be a good and viably counted in the cargo transport industry. Based on the company information, this achievement could be reached due to its qualified human resources though it does not have, yet, occupied equipment and facilities. This study is aimed at finding out the strategies of the company in gaining the popularity among other logistic transport companies. This study is using qualitative and SWOT analysis. Based on the result, PT. KALOG is in the first quadrant which shows that the best strategy to be applied is Growth Oriented Strategy or Strategi SO.

Copyrights © 2015






Journal Info

Abbrev

jmbtl

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

Description

The Journal of Transportation and Logistics Business Management is published by the Fakultas Manajamen dan Bisnis Institut Transportasi dan Logistik Trisakti as a scientific responsibility and the embodiment of the "Tridharma" of higher education. The scope of the article includes: Digital Service ...