ABDI MASSA: Jurnal Pengabdian Nasional
Vol 2 No 04 (2022): PENDIDIKAN MASYARAKAT

DEVELOPMENT OF TRADITIONAL CAKE MICRO BUSINESS "LARIS" IN MENUR PUMPUNGAN SURABAYA

Kunto Inggit Gunwan (Universitas 17 Agustus 1945 Surabaya)
Mataji Mataji (Universitas 17 Agustus 1945 Surabaya)



Article Info

Publish Date
01 Jul 2022

Abstract

Since enactment Public Economy ASEAN (MEA) on end year 2015 should encourage all economic actors without exception SMEs and Micro Enterprises to improve themselves in order to improve the quality of production of both goods and services. If not done, then Indonesia is a "soft" market for Asean countries other because of Indonesia has the largest population ( population size ) in Asean, namely no less 270's million soul population. SMEs and Effort Micro which is embodiment people's economic democracy, is very hard hit when the flow of goods and services is so swift from various Asean countries invaded the Indonesian market. Realizing that doing strengthening ( empowered ) to SMEs and Effort Micro is a must and the necessity of being able to find a national identity that has a comparative advantage and competitive advantage . This activity begins with identifying existing land issues and next looking for method the solution, method which used is with provide training and assistance. The results that have been achieved are the ability traditional cake business optimizing sales with use local raw materials. With thereby Effort Micro Traditional Cake " selling" could increase ability in the field production and management effort. Existence outside the as indication enhancement empowerment effort.

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Journal Info

Abbrev

abdimassa

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Public Health Other

Description

Jurnal Pengabdian Nasional ABDI MASSA ber e-ISSN 2797-0493 ini adalah Jurnal Pengabdian Nasional, memuat artikel ilmiah hasil pengabdian kepada masyarakat dengan fokus pada bidang teknologi tepat guna dan kewirausahaan. Hasil-hasil kegiatan pengabdian masyarakat berupa penerapan dan pendampingan ...