Journal of Management and Islamic Finance
Vol. 2 No. 1 (2022): Journal of Management and Islamic Finance

THE EFFECT OF LIFESTYLE AND STORE ATMOSPHERE ON CONSUMER PURCHASE DECISIONS THROUGH PURCHASE INTEREST OF INDOMARET IN TERNATE

Ayu Qur'naesih Rusdiyanto (Universitas Khairun)
Ida Hidayanti (University of Khairun)
Ririn Damayanti (University of Khairun)

Article Info

Publish Date
29 Jun 2022

Abstract

This study aims to determine the effect of lifestyle and store atmosphere on consumer purchasing decisions through purchase interest. This research was a quantitative research. The population in this study was Indomaret consumers in Ternate City with a non-probability sampling method and a purposive sampling approach. The data analysis technique in this research used path modeling analysis using smart Partial Least Square (PLS) version 3 as a statistical test tool. The results of this study indicate that lifestyle has a significant effect on purchase decisions, store atmosphere has a significant effect on purchase decisions, lifestyle has a significant effect on puerchase interest, store atmosphere has a significant effect on purchase interest.

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Journal Info
Journal of Management and Islamic Finance
Website

Abbrev

jmif

Publisher

Universitas Islam Negeri Raden Mas Said Surakarta

Subject

Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

Journal of Management and Islamic Finance (JMIF) openly welcomes scholar, postgraduate students, and practitioners to submit their best research articles that correspond to the topics. This journal covers textual and empirical, as well as classical and contemporary researchers on Islam. Papers are ...