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This Author published in this journals
All Journal Journal of Management and Islamic Finance
Ayu Qur'naesih Rusdiyanto
Universitas Khairun
Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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THE EFFECT OF LIFESTYLE AND STORE ATMOSPHERE ON CONSUMER PURCHASE DECISIONS THROUGH PURCHASE INTEREST OF INDOMARET IN TERNATE Ayu Qur'naesih Rusdiyanto; Ida Hidayanti; Ririn Damayanti
Journal of Management and Islamic Finance Vol. 2 No. 1 (2022): Journal of Management and Islamic Finance
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v2i1.5243

Abstract

This study aims to determine the effect of lifestyle and store atmosphere on consumer purchasing decisions through purchase interest. This research was a quantitative research. The population in this study was Indomaret consumers in Ternate City with a non-probability sampling method and a purposive sampling approach. The data analysis technique in this research used path modeling analysis using smart Partial Least Square (PLS) version 3 as a statistical test tool. The results of this study indicate that lifestyle has a significant effect on purchase decisions, store atmosphere has a significant effect on purchase decisions, lifestyle has a significant effect on puerchase interest, store atmosphere has a significant effect on purchase interest.
Co-Authors Ida Hidayanti Ririn Damayanti