Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Vol 20 No 2 (2022): November

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK J.CO ROXY SQUARE JEMBER

Valentha, Fangky Vedhia (Unknown)
Satoto, Eko Budi (Unknown)
Reskiputri, Tatit Diansari (Unknown)

Article Info

Publish Date
30 Nov 2022

Abstract

This study aims to determine and analyze the effect of brand image, product quality and price on purchasing decisions of J.CO Roxy Square Jember products. This type of research is quantitative research. The population in this study are consumers who have purchased products and visited J.CO Roxy Square Jember. The sampling technique used purposive sampling method with a total sample of 90 people. The analytical method used in this study is using multiple linear regression analysis, with the help of SPSS 25 software. The test results in this study indicate that partially brand image, product quality and price variables have a positive and significant effect on purchasing decisions J.CO Roxy Square Jember .

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Journal Info
Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Website

Abbrev

growth-journal

Publisher

Universitas Abdurachman Saleh Situbondo

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Binsin Growth (JEBG) Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditujukan sebagai jembatan antara ilmu dan praktek manajemen. JBEG mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JEBG menerima naskah dari ...