STUDI ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN BERKUNJUNG WISATAWAN DOMESTIK DITINJAU DARI PERSPEKTIF DAYA TARIK DESTINASI WISATA HUTAN LINDUNG KOTA LANGSA

Agustinawati Agustinawati (Program Studi Kewirausahaan Fakultas Ekonomi dan Bisnis Universitas Malikussaleh)
Samsidar Samsidar (Program Studi Kewirausahaan Fakultas Ekonomi dan Bisnis Universitas Malikussaleh)
Halida Bahri (Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Malikussaleh)
Mutiara Sri Devi (Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Malikussaleh)
Zahratul Muntari (Program Studi Kewirausahaan Fakultas Ekonomi dan Bisnis Universitas Malikussaleh)

Negotium: Jurnal Ilmu Administrasi Bisnis
Vol 5, No 1 (2022): Negotium Vol. 5 No. 1 Januari-Juni 2022

This study examined the effect of tourism attractiveness on the decision to visit city forest park of Kota Langsa Tourism Destination. This study uses primary data obtained by distributing questionnaires to 100 respondents selected using the Accidental sampling method. The data analysis method used was a multiple linear regression method with the help of SPSS. The results partially showed that tourist attraction positively and significantly influenced the decision to visit the city forest park of Kota Langsa Tourism Destination Simultaneously, tourist attraction significantly influenced the decision to visit the city forest park of Kota Langsa Tourism Destination.