International Journal of Engagement and Empowerment (IJE2)
Vol. 2 No. 3 (2022): International Journal of Engagement and Empowerment

ENTREPRENEURSHIP COUNSELING FOR BADUY IN IKAT WEAVING BUSINESS ENHANCES COMPETITIVE ADVANTAGE

Hari Muharram (Pakuan University, Indonesia)
Andi Hasryningsih Asfar (Pakuan University, Indonesia)
Icin Quraysin (Pakuan University, Indonesia)
Ika Pratiwi (Pakuan University, Indonesia)



Article Info

Publish Date
06 Dec 2022

Abstract

Development of Baduy Ikat Woven Cloth gives hope big to the artisans weaving with an opening object tour of Baduy, which has been closed for a long time because of the Covid-19 pandemic. However thereby, competition businesses with the same effort require artisans to increase their competence by accepting new knowledge from outside area ethnic groups Baduy like knowledge about entrepreneurship, the importance of branding for the product, financial and marketing strategy including inside it is the promotion for increase power product competitiveness the weaving permanent attracted by incoming consumers to Baduy or special parties come for buy product for sale back. Management effort Baduy woven cloth still needs to be conducted professionally for face power increasingly competitive moment this. Form Devotion is Counseling Entrepreneurship by giving knowledge directly to the place craftsman tenin baduy with the hope that they could touch now to the people, especially the perpetrators, effortlessly

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Journal Info

Abbrev

home

Publisher

Subject

Humanities Education Other

Description

International Journal of Engagement and Empowerment (IJE2) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services in the field of Engagement and Empowerment. Starting from 2021, IJE2 would be published Three times in a year. All ...