Robust: Research of Business and Economics Studies
Vol 2, No 2 (2022): Robust Edisi 4

Retailers' Preferences In Choosing Wholesalers In Paringin, South Kalimantan

Muhammad Qamaruddin (UIN Antasari)
Akhmad Madani (UIN Antasari)
fathurrahman Azhari (Unknown)

Article Info

Publish Date
21 Nov 2022

Abstract

The background of this research is that there are differences in retailers' preferences in choosing wholesalers in Paringin, South Kalimantan. This study aims to determine the factors that influence retailers' preferences in choosing wholesalers. This research is a qualitative approach using observation, interviews, and documentation. Then, the data is analyzed by descriptive analysis techniques qualitative. The results of the study found factors that influence the preferences of retailers in choosing wholesalers are: 1) Easily accessible location, 2) complete item, 3) item availability, 4) getting item practically, 5) Long opening time, 6) Price, 7) speed of service, and 8) goods benefits.

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Journal Info
Robust: Research of Business and Economics Studies
Website

Abbrev

robust

Publisher

Institut Agama Islam Negeri Kendari

Subject

Religion Humanities Economics, Econometrics & Finance Social Sciences

Description

An objective of the Robust: Research of Business and Economics Studies is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of economics and business research. The Robust is intended to be the journal for publishing articles reporting the results ...