Prosiding Konferensi Nasional PKM-CSR
Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI

PENDAMPINGAN K2 SABLON DALAM PENGEMBANGAN USAHA BIDANG JASA

Lutfia Nurul Hidayati (Unknown)
Novita Maulida Ikmal (Universitas Wijaya Putra)
Nur Holifah (Universitas Wijaya Putra)



Article Info

Publish Date
17 Dec 2022

Abstract

K2 Sablon is a business in the service sector which is currently being widely used in contemporary drink cups/containers. Today's drinks use a lot of cups that have a design/logo for branding the drink itself. This is very influential on the sale of some drinks. Very good and unique packaging is produced from a good logo or design. As recently happened, the demand for print and design made many owners overwhelmed with the request. We see the importance of raising this service product because we see his persistence in starting a business during the pandemic so that these service products have survived to this day. The problem experienced by Mr. Irwan Suryadi's business is that he is not yet proficient at making logos/designs according to customer requests. In addition, as an innovation, this business is not very developed because of the lack of good management and marketing or promotional tools. The solutions we offer are design training and coaching and online marketing. We hope that the K2 Screen Printing business can develop well in the midst of the current pandemic economic transition period and can support the economy of the community around the business location.

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Journal Info

Abbrev

pkmcsr

Publisher

Subject

Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

Description

Prosiding PKM-CSR merupakan rangkuman hasil Konferensi Nasional Pengabdian kepada Masyarakat dan Corporate Social Responsibilty (PKM-CSR) yang diselenggarakan setiap tahun oleh kolaborasi beberapa Perguruan Tinggi yaitu Universitas Multimedia Nusantara (UMN), Universitas Pelita Harapan (UPH), Swiss ...