E-Jurnal Ekonomi dan Bisnis Universitas Udayana
VOLUME.11.NO.08.TAHUN.2022

PENGARUH E-RECOVERY SERVICE QUALITY TERHADAP REPURCHASE INTENTION DENGAN E-CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING

Putri Puspita Dewi (Unknown)
Tri Sudarwanto (Universitas Negeri Surabaya, Jawa Timur, Indonesia)



Article Info

Publish Date
15 Aug 2022

Abstract

This research aims to determine how much e-recovery service quality influences repurchase intention through e-customer satisfaction as an intervening variable for Shopee users at the State University of Surabaya. This study used a population of 150 active students and a sample of 108 respondents. Data collection using a questionnaire and data analysis using Partial Least Square (PLS) with the help of the SmartPLS application version 3.3.9. The results of the study prove that the direct relationship of e-recovery service quality is able to affect e-customer satisfaction with a value of 13,218 and the direct relationship of e-customer satisfaction is able to influence repurchase intention with a value of 8090, while the direct relationship of e-recovery service quality is not able to affect repurchase intention because it is only worth 0.285. However, in the indirect relationship, e-customer satisfaction has succeeded in being the perfect mediation for e-recovery service quality on repurchase intention with a value of 6,701. The results of this study can be used as a reference for students in learning activities and further research development.

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Journal Info

Abbrev

EEB

Publisher

Subject

Economics, Econometrics & Finance Education

Description

E-Jurnal Ekonomi dan Bisnis Universitas Udayana (EEB) is an electronic scientific journal that publishes the results of economic and business studies. EEB is published periodically every month with an online format. EEB Editor receives written results of studies in the fields of economics, ...