Community Empowerment
Vol 7 No 8 (2022)

Empowerment of Karti Aji woven bamboo MSMEs in Toglengan, Sendangarum, Minggir, Sleman

Adhianty Nurjanah (Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia)
Nano Prawoto (Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia)



Article Info

Publish Date
31 Aug 2022

Abstract

Karti Aji Toglengan is an MSME engaged in woven bamboo craftsmen who were economically affected during the Covid-19 pandemic. The purpose of this service is to empower through digital marketing training in order to find a wider market and proper financial management training. Based on observations, in order to support Karti Aji's MSME production, the team carried out digital marketing training, financial administration management training, and provided tool grants. The results of the community service program are an increase in the empowerment of Karti Aji's MSME partners, namely an increase of 85% in knowledge aspect related to digital marketing and 80% in MSME financial management aspect. This program is expected to support the business sustainability of Karti Aji's MSMEs, especially during the Covid-19 pandemic.

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Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...