Pendampingan Pembuatan Brand dan Konten Marketing untuk Ibu – Ibu PKK Desa Imogiri

Nadalia Silmi Fathinah (Program Studi D4 Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia)
Kiki Sipa’ul Hafid (Program Studi D4 Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia)
Permata Dian Pratiwi (Program Studi D4 Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia)
Addien Ismi Fadhilah (Program Studi D4 Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia)
Melani Nur Anggraini (Program Studi D4 Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia)
Cahyo Dwi Prastowo (Program Studi D4 Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia)
Voettie Wisataone (Program Studi D4 Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia)
Ulfah Hidayati (Program Studi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia)
Suranto AW (Program Studi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia)

Indonesian Journal of Community Services in Engineering & Education (IJOCSEE)
Vol 3, No 1 (2023): April 2023

In new normal era, PKK Imogiri Bantul were feeling the impact caused by Covid-19. PKK women used WhatsApp stories to sell and promote their wares. However, digital marketing skills and abilities are needed to survive in this new normal era. Content marketing in digital marketing through social media has an important role in increasing attractiveness to consumers. The purpose of assisting in brand creation and marketing content is expected to increase product sales and expand the market segment of PKK women. The method of implementing this service activity is offline mentoring by complying with Health protocols and online mentoring through the whatsapp group. The evaluation showed 80% participants understood about well brand.