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All Journal INFORMASI Inspiratif Pendidikan KEUNIS MANAJERIAL JMM (Jurnal Masyarakat Mandiri) Journal of Social Studies (JSS) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) SEMAR Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Journal of Indonesian Rural and Regional Government (JIRReG) Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) JKK Medani : Jurnal Pengabdian Masyarakat Civitas Consecratio: Journal of Community Service and Empowerment Global Education Journal Indonesian Journal of Islamic Counseling Lektur, Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Pendidikan Madrasah Ibtidaiyah (JIPMI) Dhana Jurnal Liberi: Pendidikan Islam Anak Usia Dini
Ulfah Hidayati
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The political communication process among Chinese moslem society Hidayati, Ulfah
Informasi Vol 49, No 2 (2019): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (806.836 KB) | DOI: 10.21831/informasi.v49i2.27989

Abstract

This study aimed to find out the political communication process occurring among the electorates in making decision of electing. In detail the source of information is known to be used for concerning the Pilgub DKI Jakarta of 2012, type of information obtained, and electing decision making among the Chinese Moslem community of Masjid Lautze Jakarta. Output of research was knowledge about the political communication process occurring until the electing decision making.This research referred to the conception that communication is a process of delivering message to exert effect (in this case the electing decision). The mass media effect theory was used as one of references in this research because the mass media pertained directly to the communicant in political communication process. The method used was qualitative one using in-depth interview technique for collecting data with 14 informants from the Chinese Moslem community of Masjid Lautze Jakarta. From the research it could be found that the dominant information source used to access the political information was mass media (television and newspaper), BBM (Black Berry Messenger), interpersonal communication media, group communication media, and other information source such as outdoor advertisement. Meanwhile in the term of information type, the information on Jokowi-Ahok couple became the most widely obtained one by the members of society. The electing decision was generally affected by such factors as mass media, interpersonal communication, group communication, organization, and observing Jakarta’s condition directly. The opinion leader factor (ustadz and foundation leader) did not have influence in this research.Penelitian ini betujuan untuk mengetahui proses komunikasi politik yang berlangsung pada khalayak pemilih dalam pengambilan keputusan memilih. Secara detailnya diketahui sumber informasi yang digunakan untuk mendapatkan informasi mengenai Pilgub DKI Jakarta 2012, jenis informasi yang didapatkan, dan pengambilan keputusan memilih di kalangan warga muslim Tionghoa jama’ah Masjid Lautze Jakarta. Output dari penelitian ini adalah pengetahuan mengenai proses komunikasi politik yang berlangsung hingga samapai pada tahap pengambilan keputusan memilih. Penelitian ini mengacu pada pemahaman bahwa komunikasi adalah suatu proses penyampaian pesan yang akan menghasilkan efek (dalam hal ini keputusan memilih). Teori mengenai efek media massa digunakan sebagai salah satu acuan dalam penelitian ini karena media massa langsung bersinggungan dengan komunikan dalam proses komunikasi politik. Metode yang digunakan adalah kualitatif dengan teknik pengumpulan data menggunakan in-depth interview pada 14 narasumber warga muslim Tionghoa Jama’ah Masjid Lautze Jakarta. Dari penelitian tersebut didapatkan sumber informasi dominan yang digunakan untuk mengakses informasi politik adalah media massa (televisi dan koran), BBM (Black Berry Massanger), media komunikasi interpersonal, media komunikasi kelompok, dan sumber informasi lainnya seperti iklan luar ruangan. Sedangkan untuk jenis informasi maka informasi mengenai pasangan Jokowi Ahok menjadi informasi yang paling banyak didapatkan oleh warga. Untuk keputusan memilih secara umum dipengaruhi oleh beragam faktor yaitu oleh media massa, komunikasi interpersonal, komunikasi kelompok/organisasi, dan melihat kondisi Jakarta secara langsung. Untuk faktor opinion leader (ustad dan pimpinan yayasan) justeru tidak berpengaruh dalam penelitian ini.
PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN DALAM TRANSAKSI E-COMMERCE Raharjanti, Rani; Mardinawati, M.; Ardiansah, M. Noor; Hidayati, Ulfah; Susena, S.
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 19, No 1 (2020): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v19i1.22018

Abstract

 The aim of this research is to analyze and to test about the psychological effect toward purchase decision e-commerce transaction. The sample of this research were Computerized Accounting study program’s student of Politeknik Negeri Semarang. Purposive sampling was used on this research. Data was collected from students through questionnaires. We used multiple linear regression model on this research. The result was concluded that the trust variable proved have a positive influence towards purchasing decisions in e-commerce transactions, meaning that the higher of the level of trust, the higher the purchasing decision in e-commerce transactions. While service quality and risk perception are empirically proven have no influence on e-commerce purchasing decisions. This is because consumers feel that almost every e-commerce has the same quality of service and risk management, so consumers are no longer too worried about these two problems.  Keywords: psychology factor; e-commerce; buying decision; trust; service quality
Disaster communication of the Merapi slope community Ulfah Hidayati; Pratiwi Wahyu Widiarti; Eko Prasetyo Nugroho Saputro
Informasi Vol 51, No 2 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i2.45064

Abstract

This research aims to examine disaster communication performed by the community of Turgo, Purwobinangun, Pakem. Sleman. The research was conducted utilizing a qualitative method, and the data were collected through interviews and Focus Group Discussions. The research objects include the community members living in Turgo consisting of teenagers, adults, the elderly, the search and rescue (SAR) team, and village heads. The research results show that the people living in Turgo utilize many sources of information in accessing disaster information, including surveillance and reconnaissance posts (wastai posts), social media, interpersonal communication, and group communication. The information is delivered through Whatsapp Group, Youtube, Twitter, Instagram, direct/ face-to-face communication, traditional bamboo slit drum (kentongan), motorcycle horns, and speakers. In addition, the resident's response is very positive in responding to any call/order from the authorities. In other words, no citizen rejected the call given. Also, opinion leaders do not have a significant role in disaster communication. The SAR team has a higher position than the opinion leader as they know the conditions in the field better 
PENGGUNAAN MARKETPLACE UNTUK MENINGKATKAN PEMASARAN DIGITAL DI MASA PANDEMI COVID-19 Voettie Wisataone; Suranto AW; Ulfah Hidayati
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 6 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.878 KB) | DOI: 10.31764/jmm.v5i6.4889

Abstract

Abstrak: Pandemi Covid-19 berdampak pada penjualan konvensional yang dilakukan oleh Badan Usaha Milik Masyarakat (Bummas) Tirta Mandiri, Jogotirto, Berbah, Sleman. Agar dapat tetap mendapatkan keuntungan, anggota Bummas perlu beradaptasi dengan perkembangan teknologi dan informasi dengan mulai melakukan pemasaran digital. Salah satu bentuk pemasaran digital yang aman dan direkomendasikan adalah marketplace. Kegiatan pengabdian pada masyarakat ini bertujuan untuk meningkatkan keahlian pemasaran digital dengan menggunakan marketplace pada anggota Bummas. Adapun jumlah anggota Bummas yang mengikuti kegiatan ini berjumlah 25 orang. Metode pelaksanaan kegiatan pengabdian ini yaitu, pelatihan dan pendampingan. Kegiatan tersebut mulai dari membuat konten promosi, membuat akun, hingga memasarkan melalui marketplace. Hasil yang dicapai dari kegiatan pengabdian ini adalah 100% peserta menyatakan bahwa kemampuan hardskill dan softskill peserta meningkat. 100% peserta juga berhasil membuat akun marketplace dan memposting produk pertamanya. Berdasarkan evaluasi kegiatan, diperoleh masukan agar kegiatan pengabdian seperti ini dilaksanakan secara berkelanjutan dengan mengangkat tema lain yang relevan dengan kebutuhan khalayak. Abstract: The Covid-19 pandemic has impacted conventional sales carried out by Community-Owned Enterprises (Bummas) Tirta Mandiri, Jogotirto, Berbah, Sleman. To remain profitable, Bummas members need to adapt to developments in technology and information by starting to do digital marketing. One form of digital marketing that is safe and recommended in the marketplace. This community service activity aims to improve digital marketing skills by using the marketplace for Bummas members. The number of Bummas members who participated in this activity amounted to 25 people. The method of implementing this service activity is, training and mentoring. These activities range from creating promotional content, creating accounts, to marketing through the marketplace. The results achieved from this service activity are 100% of the participants stating that the participants' hard skills and soft skills have increased. 100% of participants also managed to create a marketplace account and post their first product. Based on the evaluation of activities, input was obtained so that service activities like this were carried out sustainably by raising other themes that were relevant to the needs of the audience. 
APAKAH MODEL DELONE DAN MCLEAN MAMPU MENJELASKAN KEBERHASILAN SISTEM INFORMASI JKN MOBILE ? Desiana E. Sugesti; Ulfah Hidayati; Sugiarti Sugiarti
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 3, No 1 (2020): Vol 3 No 1 Mei 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v3i1.1973

Abstract

We investigate the Delone & Mclean success system model on JKN-Mobile in the Indonesian Social Security Provider for Health - BPJS. The research was conducted through a direct survey of users of the JKN mobile system to the Health Social Security Administrators at the Semarang City Office. The data is processed using Structural Equation Modeling, namely the SmartPLS application. The results showed that the quality of JKN Mobile services affected the system to use. User satisfaction is determined by the quality of information, system quality, and service quality of the JKN Mobile system, which affects the benefits of the JKN Mobile system. This study has contributed to the success of the system at the success model JKN mobile applications used extensively and intensively.
Pendampingan Pembuatan Brand dan Konten Marketing untuk Ibu – Ibu PKK Desa Imogiri Nadalia Silmi Fathinah; Kiki Sipa’ul Hafid; Permata Dian Pratiwi; Addien Ismi Fadhilah; Melani Nur Anggraini; Cahyo Dwi Prastowo; Voettie Wisataone; Ulfah Hidayati; Suranto AW
Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) Vol 3, No 1 (2023): April 2023
Publisher : Universitas Pendidikan Indonesia Kampus Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In new normal era, PKK Imogiri Bantul were feeling the impact caused by Covid-19. PKK women used WhatsApp stories to sell and promote their wares. However, digital marketing skills and abilities are needed to survive in this new normal era. Content marketing in digital marketing through social media has an important role in increasing attractiveness to consumers. The purpose of assisting in brand creation and marketing content is expected to increase product sales and expand the market segment of PKK women. The method of implementing this service activity is offline mentoring by complying with Health protocols and online mentoring through the whatsapp group. The evaluation showed 80% participants understood about well brand.
The analysis of Bokoharjo digital marketing communication media in promoting its potential Eko Prasetyo Nugroho Saputro; Pratiwi Wahyu Widiarti; Ulfah Hidayati; Fikri Disyacitta
Journal of Social Studies (JSS) Vol 19, No 1 (2023): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v19i1.59909

Abstract

 Bokoharjo village is located at a strategic tourist destination including Boko Temple, Banyunibo Temple, Barong Temple, Ijo Temple, Breksi Hills, and Obelix Hills which requires to be developed. The development of Bokoharjo Village as a tourist village can be realized through digital marketing communication to introduce its potential products and attractions to the wider community so that the economic sector in Bokoharjo Village can grow. This research aims to: (1) identify the existing digital marketing communication media in Bokoharjo Village (2) analyze the need for digital marketing communication media in Bokoharjo Village, and (3) identify the potential and attractions of Bokoharjo village to be promoted.  This research was conducted at Bokoharjo employing descriptive-qualitative methods. This initial research provided useful insight for the development of digital marketing communication media which comform to the needs and potential of Bokoharjo Village to advance Bokoharjo as a tourism village. The research results show that the digital marketing  communication media in Bokoharjo include website, Instagram, Facebook, Twitter, WhatsApp which are not well managed. The media needed by Bokoharjo is an integrated media platform which contains the typical potential of Bokoharjo. The Bokoharjo potentials that can be promoted consist of Banyunibo Temple, Banyunibo Cliff, and Shibori Batik, Agricultural Commodity, and Orchid.Keywords: Media, Communication, Marketing, Digital, Bokoharjo.
Optimasi Pengelolaan Marketplace Usaha Rumahan di Imogiri Ulfah Hidayati; Voettie Wisataone
Civitas Consecratio: Journal of Community Service and Empowerment Vol 2 No 2 (2022)
Publisher : Lembaga Pengabdian Masyarakat Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/cc.v2i2.2831

Abstract

The purpose of this Community Service (PkM) activity is to optimize marketplace management skills for home-based business actors. The purpose of home-based entrepreneurs here is housewives who are members of the PKK group in Imogiri sub-district, Bantul, and have a business that is run from home. In 2021, the UNY PkM Team consisting of lecturers and students has conducted training for the creation of a shopee marketplace and product photography. Furthermore, in 2022 the PkM Team conducted further training with the theme of optimizing marketplace management. In the training, pre-event and post-event assistance was carried out in addition to the two main materials presented. The training was attended by 30 participants who are members of the Imogiri Village PKK. Prior to the event, the PkM Team provided assistance to create product logos for business actors who did not yet have a logo. In this assistance, several business actors succeeded in creating logos for their products. Furthermore, the main material presented the topic of optimizing the management of the marketplace through SEO (Search Engine Optimization) and tips on building an online store brand. After delivering the main material, the PkM Team provided assistance to the participants to create keywords to optimize SEO. Some participants managed to get a lot of new keywords and some only got a few keywords for their online products due to limited training time. In this training, the UNY PkM Team provided a questionnaire to measure participants' understanding and participants' responses to the training event. From the questionnaire, it appears that the knowledge of the participants has increased and the participants have responded positively to the training provided.
MENILAI INTEGRASI MUATAN DATA ANALYTICS DALAM KURIKULUM PROGRAM STUDI KOMPUTERISASI AKUNTANSI POLINES Ulfah Hidayati; M. Noor Ardiansah; Alvianita G. Putri; Sri Murtini; A. Wafa Manshur
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 6, No 1 (2023)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v6i1.4583

Abstract

Abstract : This study demonstrates a framework for integrating data analytics into an existing undergraduate accounting computerization course. One contribution of curriculum integration is that students are introduced to data analytics in a progressive or sequential manner, while not requiring additional semester credit units to reflect the information technology changes made to the curriculum and the accounting profession. The model from Qasim et al. (2020) proposes course learning outcomes (CLOs) related to data analysis with specific course levels. The findings show that data analysis materials are identified as existing and have an impact on changes in learning materials. Empirically, there are differences in the level of understanding and mastery of skills on data analysis tools between lecturers and students. The course that needs to develop the adoption of data analysis material is intermediate financial accounting expansively. This model can be used as a reference for lecturers and curriculum committees when updating the accounting curriculum to include data analytics.
Motif dan Pola Penggunaan Aplikasi Layanan Pesan Antar Makanan di Kalangan Mahasiswa di Yogyakarta Bonavhisna Pandhita Sandya Wikara; Ulfah Hidayati
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i1.19244

Abstract

 Penelitian ini dilakukan untuk mengetahui motif dan pola penggunaan aplikasi Gojek, Grab, dan Shopee pada layanan pesan antar makanan di Kalangan Mahasiswa di Yogyakarta. Penelitian ini merupakan penelitian dengan menggunakan pendekatan kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah mahasiswa yang berkuliah di Daerah Istimewa Yogyakarta. Jumlah sampel diambil sebanyak 100 responden teknik probability sampling dengan simple random sampling dengan rumus Isaac dan Michael. Teknik pengumpulan data menggunakan kuesioner yang dikirimkan secara daring. Angket penelitian diuji validitas menggunakan teknik korelasi product moment (Pearson Correlation) dan reliabilitas menggunakan teknik Cronbach’s Alpha. Teknik analisis data menggunakan analisis statistik deskriptif. Segala pengujian dalam penelitian dilakukan dengan bantuan program IBM SPSS Statistics 25. Hasil penelitian ini mengungkapkan bahwa motif mahasiswa dalam menggunakan aplikasi layanan pesan antar makanan menurut teori motif Allan Robin adalah untuk “memenuhi rasa penasaran”. Berdasarkan hasil penelitian pola penggunaan Aplikasi layanan pesan antar makanan pada umumnya terlihat dari frekuensi penggunaan sebanyak 1 (satu) kali, durasi kurang dari 1 (satu) jam, waktu penggunaan lebih banyak pada malam hari, opsi fitur yang sering digunakan adalah fitur promo atau voucher makanan, dan aplikasi layanan pesan antar makanan yang sering digunakan untuk layanan pesan antar makanan adalah Gojek.Kata kunci : Motif, Pola, Aplikasi Layanan Pesan Antar Makanan AbstractThis research was conducted to find out the motives and patterns of using the Gojek, Grab, and Shopee applications for food delivery services among students in Yogyakarta. This research is a research using a quantitative approach to the survey method. The population in this study were students studying in the Special Region of Yogyakarta. The number of samples taken was 100 respondents using probability sampling technique with simple random sampling using the Isaac and Michael formula. The data collection technique uses a questionnaire that is sent online. The research questionnaire was tested for validity using the product moment correlation technique (Pearson Correlation) and reliability using the Cronbach's Alpha technique. Data analysis techniques using descriptive statistical analysis. All tests in the study were carried out with the help of the IBM SPSS Statistics 25 program. The results of this study revealed that according to Allan Robin's theory, students' motives for using the food delivery service application were to “fulfill curiosity”. Based on the research results, the pattern of usage of the food delivery service application is generally seen from the frequency of use of 1 (one) time, duration of less than 1 (one) hour, usage time is more at night, feature options that are frequently used are promo or voucher features. food, and the food delivery service application that is often used for food delivery services is Gojek.Keywords : Motives, Patterns, Applications for Food Delivery Services
Co-Authors A. Wafa Manshur Abda Abda Abdullah Hafidz Ridho Faturosyiddin Addien Ismi Fadhilah Agus Suwondo Alvianita G. Putri Alvianita Gunawan Putri Ardiansah, M. Noor Ardiansah, Noor Ardiansyah, M. Noor Arviyani, Ria aulia gusti devina Ayundyayasti, Prima Baharudin Bhisma Murti Bonavhisna Pandhita Sandya Wikara Cahyo Dwi Prastowo Christina, Budhi Adhiani Desiana E. Sugesti Devi Sela Eka Selvia Dhamayani, Susanti Didik Gunawan Tamtomo Eka Murtiasri Eni Susilowati Eviyanti, Novitasari Fachry Abda El Rahman Farah Putri Fathinah, Nadalia Silmi Fathinah, Permata Dian Fikri Disyacitta Haris, Moh. Ihsan, Azzam Afdhalul Ike Ayu Ramadanti Isna Maylani Kamaruzzaman, Abdi Kiki Sipa’ul Hafid Laksana, Novianto Yudha M. Noor Ardiansah Mansur, Ahmad Wafa Mardinawati, M. Mardinawati, Mardinawati Mawadah Dias Nita Melani Nur Anggraini Muhammad Asrori Muhammad Nafi Maula Muhammad Noor Ardiansah Nadalia Silmi Fathinah NURUL AZIZAH Permana, Rangga Permata Dian Pratiwi Pratiwi Wahyu Widiarti Rani Raharjanti Ratih Hidayanti ratna swastika rahayu Rofingatul Karomah, Miftahu Rosyadi, Humam Sadida, Afiat Saputro, Eko Prasetyo Nugroho Sarana Sarana Septiyaningsih, Eka Sri Mulyani sri murtini . Suranto Susena, S. Susilawati, Beti Wisataone, Voettie Wiwin Ernawati Zuliyanti, Nurma