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The political communication process among Chinese moslem society Hidayati, Ulfah
Informasi Vol 49, No 2 (2019): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (806.836 KB) | DOI: 10.21831/informasi.v49i2.27989

Abstract

This study aimed to find out the political communication process occurring among the electorates in making decision of electing. In detail the source of information is known to be used for concerning the Pilgub DKI Jakarta of 2012, type of information obtained, and electing decision making among the Chinese Moslem community of Masjid Lautze Jakarta. Output of research was knowledge about the political communication process occurring until the electing decision making.This research referred to the conception that communication is a process of delivering message to exert effect (in this case the electing decision). The mass media effect theory was used as one of references in this research because the mass media pertained directly to the communicant in political communication process. The method used was qualitative one using in-depth interview technique for collecting data with 14 informants from the Chinese Moslem community of Masjid Lautze Jakarta. From the research it could be found that the dominant information source used to access the political information was mass media (television and newspaper), BBM (Black Berry Messenger), interpersonal communication media, group communication media, and other information source such as outdoor advertisement. Meanwhile in the term of information type, the information on Jokowi-Ahok couple became the most widely obtained one by the members of society. The electing decision was generally affected by such factors as mass media, interpersonal communication, group communication, organization, and observing Jakarta’s condition directly. The opinion leader factor (ustadz and foundation leader) did not have influence in this research.Penelitian ini betujuan untuk mengetahui proses komunikasi politik yang berlangsung pada khalayak pemilih dalam pengambilan keputusan memilih. Secara detailnya diketahui sumber informasi yang digunakan untuk mendapatkan informasi mengenai Pilgub DKI Jakarta 2012, jenis informasi yang didapatkan, dan pengambilan keputusan memilih di kalangan warga muslim Tionghoa jama’ah Masjid Lautze Jakarta. Output dari penelitian ini adalah pengetahuan mengenai proses komunikasi politik yang berlangsung hingga samapai pada tahap pengambilan keputusan memilih. Penelitian ini mengacu pada pemahaman bahwa komunikasi adalah suatu proses penyampaian pesan yang akan menghasilkan efek (dalam hal ini keputusan memilih). Teori mengenai efek media massa digunakan sebagai salah satu acuan dalam penelitian ini karena media massa langsung bersinggungan dengan komunikan dalam proses komunikasi politik. Metode yang digunakan adalah kualitatif dengan teknik pengumpulan data menggunakan in-depth interview pada 14 narasumber warga muslim Tionghoa Jama’ah Masjid Lautze Jakarta. Dari penelitian tersebut didapatkan sumber informasi dominan yang digunakan untuk mengakses informasi politik adalah media massa (televisi dan koran), BBM (Black Berry Massanger), media komunikasi interpersonal, media komunikasi kelompok, dan sumber informasi lainnya seperti iklan luar ruangan. Sedangkan untuk jenis informasi maka informasi mengenai pasangan Jokowi Ahok menjadi informasi yang paling banyak didapatkan oleh warga. Untuk keputusan memilih secara umum dipengaruhi oleh beragam faktor yaitu oleh media massa, komunikasi interpersonal, komunikasi kelompok/organisasi, dan melihat kondisi Jakarta secara langsung. Untuk faktor opinion leader (ustad dan pimpinan yayasan) justeru tidak berpengaruh dalam penelitian ini.
PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN DALAM TRANSAKSI E-COMMERCE Raharjanti, Rani; Mardinawati, M.; Ardiansah, M. Noor; Hidayati, Ulfah; Susena, S.
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 19, No 1 (2020): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v19i1.22018

Abstract

 The aim of this research is to analyze and to test about the psychological effect toward purchase decision e-commerce transaction. The sample of this research were Computerized Accounting study program’s student of Politeknik Negeri Semarang. Purposive sampling was used on this research. Data was collected from students through questionnaires. We used multiple linear regression model on this research. The result was concluded that the trust variable proved have a positive influence towards purchasing decisions in e-commerce transactions, meaning that the higher of the level of trust, the higher the purchasing decision in e-commerce transactions. While service quality and risk perception are empirically proven have no influence on e-commerce purchasing decisions. This is because consumers feel that almost every e-commerce has the same quality of service and risk management, so consumers are no longer too worried about these two problems.  Keywords: psychology factor; e-commerce; buying decision; trust; service quality
Contextual Effect of Integrated Health Post on the Community Health Personnel Performance: A Multilevel Evidence from Purworejo, Central Java Hidayati, Ulfah; Tamtomo, Didik Gunawan; Murti, Bhisma
Journal of Health Policy and Management Vol. 5 No. 1 (2020)
Publisher : Masters Program in Public Health, Universitas Sebelas Maret, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.745 KB)

Abstract

Background: Integrated health post (posyandu) is an effort to improve the health of the nearest in­fants in the community. The community health personnel are in charge of managing and carrying out posyandu activities. Community health personnel performance influences the success of the pos­yandu program. This study aimed to determine posyandu contextual factors on the per­for­man­ce of community health personnels in infant health services.Subjects and Method: This was a cross sectional study conducted at 25 posyandu in Purworejo Re­gency, Central Java, in October 2019. The sample consisted of 200 community health per­son­nels selected by simple random sampling. The dependent variable was community health per­son­nel performance. The independent variables were number of children, education, occupation, income, tenure, skills and work environment. The data was collected by questionnaire. The data were analyzed by multilevel multiple logistic regres­sion.Results: Posyandu community health personnel performance increased with the number of chil­dren <3 (b = 1.89; 95% CI= 0.51 to 3.26; p = 0.007), education ≥Senior high school (b= 1.88; 95% CI = 0.31 to 3.44; p= 0.019), community health personnels worked at home (b= 2.15; 95% CI= 0.48-3.82; p = 0.011), income ≥Rp 1,200,000 (b= 1.86; 95% CI= 0.19-3.54; p= 0.029), tenure ≥3 years (b= 2.29; 95% CI= 0.71 to 3.87; p= 0.005), good skills (b= 2.34; 95% CI= 0.53 to 4.16; p = 0.011), and good working environment (b= 1.54; 95% CI= 0.01 to 3.06; p= 0.048). Posyandu had a contextual effect on community health personnel performance with ICC= 34.98%.Conclusion: Community health personnel performance increases with the number of children <3, education ≥senior high school, community health personnels working at home, family income ≥Rp 1,200,000, working period ≥ 3 years, good skills, and good work environment. Posyandu has a contextual effect on community health personnel performance.Keyword: performance, community health personnels, posyandu, multilevel analysisCorrespondence: Ulfah Hidayati. Master Program in Public Health, Universitas Sebelas Maret, Jl. Ir. Sutami 36A, Surakarta, Central Java. Email: ulfahhidayatimg13@gmail.com. Mobile: +6285725932516.Journal of Health Policy and Management (2020), 5(1): 1-12https://doi.org/10.26911/thejhpm.2020.05.01.01
Disaster communication of the Merapi slope community Ulfah Hidayati; Pratiwi Wahyu Widiarti; Eko Prasetyo Nugroho Saputro
Informasi Vol 51, No 2 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i2.45064

Abstract

This research aims to examine disaster communication performed by the community of Turgo, Purwobinangun, Pakem. Sleman. The research was conducted utilizing a qualitative method, and the data were collected through interviews and Focus Group Discussions. The research objects include the community members living in Turgo consisting of teenagers, adults, the elderly, the search and rescue (SAR) team, and village heads. The research results show that the people living in Turgo utilize many sources of information in accessing disaster information, including surveillance and reconnaissance posts (wastai posts), social media, interpersonal communication, and group communication. The information is delivered through Whatsapp Group, Youtube, Twitter, Instagram, direct/ face-to-face communication, traditional bamboo slit drum (kentongan), motorcycle horns, and speakers. In addition, the resident's response is very positive in responding to any call/order from the authorities. In other words, no citizen rejected the call given. Also, opinion leaders do not have a significant role in disaster communication. The SAR team has a higher position than the opinion leader as they know the conditions in the field better 
PENGGUNAAN MARKETPLACE UNTUK MENINGKATKAN PEMASARAN DIGITAL DI MASA PANDEMI COVID-19 Voettie Wisataone; Suranto AW; Ulfah Hidayati
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 6 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.878 KB) | DOI: 10.31764/jmm.v5i6.4889

Abstract

Abstrak: Pandemi Covid-19 berdampak pada penjualan konvensional yang dilakukan oleh Badan Usaha Milik Masyarakat (Bummas) Tirta Mandiri, Jogotirto, Berbah, Sleman. Agar dapat tetap mendapatkan keuntungan, anggota Bummas perlu beradaptasi dengan perkembangan teknologi dan informasi dengan mulai melakukan pemasaran digital. Salah satu bentuk pemasaran digital yang aman dan direkomendasikan adalah marketplace. Kegiatan pengabdian pada masyarakat ini bertujuan untuk meningkatkan keahlian pemasaran digital dengan menggunakan marketplace pada anggota Bummas. Adapun jumlah anggota Bummas yang mengikuti kegiatan ini berjumlah 25 orang. Metode pelaksanaan kegiatan pengabdian ini yaitu, pelatihan dan pendampingan. Kegiatan tersebut mulai dari membuat konten promosi, membuat akun, hingga memasarkan melalui marketplace. Hasil yang dicapai dari kegiatan pengabdian ini adalah 100% peserta menyatakan bahwa kemampuan hardskill dan softskill peserta meningkat. 100% peserta juga berhasil membuat akun marketplace dan memposting produk pertamanya. Berdasarkan evaluasi kegiatan, diperoleh masukan agar kegiatan pengabdian seperti ini dilaksanakan secara berkelanjutan dengan mengangkat tema lain yang relevan dengan kebutuhan khalayak. Abstract: The Covid-19 pandemic has impacted conventional sales carried out by Community-Owned Enterprises (Bummas) Tirta Mandiri, Jogotirto, Berbah, Sleman. To remain profitable, Bummas members need to adapt to developments in technology and information by starting to do digital marketing. One form of digital marketing that is safe and recommended in the marketplace. This community service activity aims to improve digital marketing skills by using the marketplace for Bummas members. The number of Bummas members who participated in this activity amounted to 25 people. The method of implementing this service activity is, training and mentoring. These activities range from creating promotional content, creating accounts, to marketing through the marketplace. The results achieved from this service activity are 100% of the participants stating that the participants' hard skills and soft skills have increased. 100% of participants also managed to create a marketplace account and post their first product. Based on the evaluation of activities, input was obtained so that service activities like this were carried out sustainably by raising other themes that were relevant to the needs of the audience. 
APAKAH MODEL DELONE DAN MCLEAN MAMPU MENJELASKAN KEBERHASILAN SISTEM INFORMASI JKN MOBILE ? Desiana E. Sugesti; Ulfah Hidayati; Sugiarti Sugiarti
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 3, No 1 (2020): Vol 3 No 1 Mei 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v3i1.1973

Abstract

We investigate the Delone & Mclean success system model on JKN-Mobile in the Indonesian Social Security Provider for Health - BPJS. The research was conducted through a direct survey of users of the JKN mobile system to the Health Social Security Administrators at the Semarang City Office. The data is processed using Structural Equation Modeling, namely the SmartPLS application. The results showed that the quality of JKN Mobile services affected the system to use. User satisfaction is determined by the quality of information, system quality, and service quality of the JKN Mobile system, which affects the benefits of the JKN Mobile system. This study has contributed to the success of the system at the success model JKN mobile applications used extensively and intensively.
Pelatihan pemasaran digital melalui marketplace bagi ibu rumah tangga Ulfah Hidayati; Suranto Aw; Voettie Wisataone; Nadalia Silmi Fathinah; Permata Dian Fathinah
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 11, No 1 (2022): Mei
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v11i1.53105

Abstract

Adanya Pandemi Covid-19 berdampak pada usaha mikro yang dilakukan oleh ibu rumah tangga yang tergabung dalam PKK Kelurahan Imogiri, Bantul, Yogyakarta.  Social distancing yang diterapkan pemerintah menyebabkan penjualan mereka menurun. Diperlukan skill baru dalam adaptasi teknologi untuk tetap bertahan di era pandemi, yaitu melalui pemasaran digital. Marketplace adalah salah satu langkah untuk berjualan online dengan aman, mudah, dan mampu menjangkau banyak target customer.Tujuan kegiatan pemasaran masyarakat ini untuk meningkatkan skill ibu rumah tangga dalam berjualan online melalui marketplace. Metode pelaksanaan kegiatan pengabdian ini yaitu, pelatihan secara luring dengan mematuhi protocol kesehatan dan pendampingan secara daring melalui grup whatsapp. Kegiatan tersebut dimulai dari membuat foto produk, membuat akun, hingga memasarkannya melalui marketplace.Hasil yang dicapai dari kegiatan pengabdian ini adalah kegiatan pelatihan sangat relevan dengan kebutuhan khalayak sasaran, serta dapat dirasakan manfaatnya. Berdasarkan evaluasi kegiatan diperoleh masukan agar kegiatan pengabdian seperti ini dilaksanakan secara berkelanjutan dengan mengangkat tema lain yang relevan dengan kebutuhan khalayak. 
SYSTEMATIC REVIEW: SENAM HAMIL UNTUK MASA KEHAMILAN DAN PERSIAPAN PERSALINAN Ulfah Hidayati
PLACENTUM: Jurnal Ilmiah Kesehatan dan Aplikasinya Vol 7, No 2 (2019): August
Publisher : Program Studi Kebidanan Fakultas Kedokteran Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/placentum.v7i2.29732

Abstract

Latar Belakang: Ketidaknyamanan ibu hamil akan meningkat dengan bertambahnya usia kehamilan. Ibu hamil membutuhkan persiapan fisik dan psikologis untuk persalinan. Tujuan penulisan artikel ini untuk mengetahui senam hamil selama kehamilan memberikan manfaat selama kehamilan dan persiapan melahirkanMetode: Sistematik review menggunakan database : Scopus, Pubmed, Sciene Direct, dan Emerald. Hasil pencarian yang memenuhi kreiteria adalah 8 kemudian dilakukan analisis artikel.Hasil: Olahraga kehamilan dapat menurunkan ketidaknyamanan selama kehamilan dan mempersiapkan fisik dan psikologis kehamilan untuk melahirkan. Olahraga selama kehamilan dapat dapat dilakukan dengan senam hamil, yoga kehamilan, dan olahraga lainnya.Kesimpulan: Senam hamil dapat menurunkan ketidaknyamanan selama kehamilan dan mempersiapkan fisik dan psikologis ibu untuk melahirkan.
Pendampingan Pembuatan Brand dan Konten Marketing untuk Ibu – Ibu PKK Desa Imogiri Nadalia Silmi Fathinah; Kiki Sipa’ul Hafid; Permata Dian Pratiwi; Addien Ismi Fadhilah; Melani Nur Anggraini; Cahyo Dwi Prastowo; Voettie Wisataone; Ulfah Hidayati; Suranto AW
Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) Vol 3, No 1 (2023): April 2023
Publisher : Universitas Pendidikan Indonesia Kampus Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In new normal era, PKK Imogiri Bantul were feeling the impact caused by Covid-19. PKK women used WhatsApp stories to sell and promote their wares. However, digital marketing skills and abilities are needed to survive in this new normal era. Content marketing in digital marketing through social media has an important role in increasing attractiveness to consumers. The purpose of assisting in brand creation and marketing content is expected to increase product sales and expand the market segment of PKK women. The method of implementing this service activity is offline mentoring by complying with Health protocols and online mentoring through the whatsapp group. The evaluation showed 80% participants understood about well brand.
The analysis of Bokoharjo digital marketing communication media in promoting its potential Eko Prasetyo Nugroho Saputro; Pratiwi Wahyu Widiarti; Ulfah Hidayati; Fikri Disyacitta
Journal of Social Studies (JSS) Vol 19, No 1 (2023): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v19i1.59909

Abstract

 Bokoharjo village is located at a strategic tourist destination including Boko Temple, Banyunibo Temple, Barong Temple, Ijo Temple, Breksi Hills, and Obelix Hills which requires to be developed. The development of Bokoharjo Village as a tourist village can be realized through digital marketing communication to introduce its potential products and attractions to the wider community so that the economic sector in Bokoharjo Village can grow. This research aims to: (1) identify the existing digital marketing communication media in Bokoharjo Village (2) analyze the need for digital marketing communication media in Bokoharjo Village, and (3) identify the potential and attractions of Bokoharjo village to be promoted.  This research was conducted at Bokoharjo employing descriptive-qualitative methods. This initial research provided useful insight for the development of digital marketing communication media which comform to the needs and potential of Bokoharjo Village to advance Bokoharjo as a tourism village. The research results show that the digital marketing  communication media in Bokoharjo include website, Instagram, Facebook, Twitter, WhatsApp which are not well managed. The media needed by Bokoharjo is an integrated media platform which contains the typical potential of Bokoharjo. The Bokoharjo potentials that can be promoted consist of Banyunibo Temple, Banyunibo Cliff, and Shibori Batik, Agricultural Commodity, and Orchid.Keywords: Media, Communication, Marketing, Digital, Bokoharjo.