Jurnal Media Pengabdian Kepada Masyarakat (JM-PKM)
Vol. 1 No. 2 (2022): JM-PKM

PENINGKATAN PRODUKSI DAN PEMASARAN PADA USAHA RISOL MELALUI DIGITAL MARKETING

Suhartina Suhartina (Program Studi Administrasi Bisnis Universitas Tulang Bawang)
Yuli Wahyu Tri Mulyani (Program Studi Farmasi Universitas Tulang Bawang)
Eka Ubaya Taruna Rauf (Universitas Sang Bumi Rua Jurai)



Article Info

Publish Date
30 Nov 2022

Abstract

Risol is a snack that has been known for so long. As a market snack, risol sold in the form of ready-to-eat already has a relatively stable market demand. Because risol is very popular from various circles, both ordinary people and office workers, for this reason, Nasi Goreng and Gorengan SMEs are also trying to develop their talents by opening a type of business "VEGETABLE RISOL" because many of these risols imitate being partners and continue to innovate. The main problems for partners are in terms of production, management and digital marke ting. The purpose of the service activity is to increase the production and income of partners through sales promotions and implement science and technology to inspire market snack consumers to always innovate so that their products are liked by consumers. Solutions and targets by providing production support equipment needs, increasing skills, counseling on marketing strategies and simple bookkeeping as well as simulating trademark labeling and developing social media for sales promotion. The results and discussion of activities that have an important impact on the community and benefit all parties directly involved in service activities. Keywords: Digital Marketing, Production, Vegetable Risol

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Journal Info

Abbrev

jm-pkm

Publisher

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

FOKUS DAN RUANG LINGKUP Fokus dan ruang lingkup Jurnal Media Pengabdian Kepada Masyarakat diantaranya : Bidang Ilmu Komunikasi: Komunikasi Pariwisata, Media, Teknologi Komunikasi, Promosi, Bidang ilmu administrasi publik: studi kebijakan pubik, pelayanan publik, ilmu politik dan manajemen ...