Increasing the Role of Sales Promotion, Advertising and Pricing on Customer Decisions to Choose Sharia Banking Products (Case Study of PT Bank Syariah Indonesia Jakarta Region)

Danang Rusdianto (Institut Pertanian Bogor, Bogor, Indonesia)
Marimin Marimin (Institut Pertanian Bogor, Bogor, Indonesia)
Janti G Sujana (Institut Pertanian Bogor, Bogor, Indonesia)

Jurnal Ad'ministrare
Volume 9, Issue 2, July-December 2022

Islamic banks are banks whose operational activities are based on the principles contained in the Islamic religion. Therefore, the operational activities of Islamic banks must be in accordance with the references contained in the Al-Quran and Hadith. When referring to its activities, the operations of Islamic banks are different from conventional banks. Based on the results of the 2022 survey which refers to financial literacy, it means that out of every 100 people in Indonesia, only nine people know and understand the Islamic finance industry. The purpose of this study is to analyze the variables that can influence customer decisions in choosing Islamic banking products. This type of research is associative explanatory research, namely research that connects two or more variables.