Jurnal Kelola : Jurnal Ilmu Sosial
Vol 5 No 2 (2022): Jurnal Kelola: Jurnal Ilmu Sosial

PENGARUH GAYA HIDUP, CITRA MEREK, SOSIAL, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TAS BRANDED KW

Bora, Sabike Tabitha (Unknown)
Rahmawan, Ginanjar (Unknown)

Article Info

Publish Date
22 Dec 2022

Abstract

This research will be carried out with the aim of being able to find out how the influence of brand image, lifestyle, price & social environment on purchasing decisions of KW branded bags in the city of Surakarta. This research falls into the category of causal associative research using a quantitative approach. This study will use a questionnaire to obtain primary data using a 5-level Likert scale. The sampling technique used was purposive sampling with a total sample of 100 respondents. The results of this study indicate that brand image, lifestyle, social environment, and product quality have a significant influence on the decision to buy KW branded bags in Surakarta.

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Journal Info
Jurnal Kelola : Jurnal Ilmu Sosial
Website

Abbrev

jk

Publisher

GoAcademica Research and Publishing

Subject

Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

Jurnal Kelola: Jurnal Ilmu Sosial (ISSN 2076-0760) is a national open-access journal with rapid peer review, which publishes works from a wide range of fields, including anthropology, criminology, economics, education, geography, history, law, linguistics, political science, psychology, social ...