Khaira Ummah: Jurnal Pengabdian Kepada Masyarakat
Vol. 1 No. 02 (2022): Khaira Ummah Jurnal Pengabdian Kepada Masyarakat

Peningkatan Bisnis UMKM Kerupuk Melalui Optimalisasi Packaging Produk

Nur Handayani (Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya)
Fidiana (Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya)
Hindah Mustika (Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya)



Article Info

Publish Date
22 Dec 2022

Abstract

The service carried out to 18 SMEs that focus on fish-based kerupuk business, especially payus fish has an important goal of providing direct understanding and training about the importance and benefits of packaging. Kerupuk as one of the traditional foods that has its own characteristics for cracker connoisseurs, so this needs to be maintained and improved. One of the ways to maintain it is to maintain the condition of good kerupuk that are ready to eat and still half-finished, need to be placed in the right place. The right place will be an attraction for buyers, so this is important for kerupuk packaging. This service explores how to make packaging that suits the product and makes the product still have good quality value in the eyes of buyers in particular. Due to ignorance and no previous training, so that in this service the 18 SMEs were very interested and very enthusiastic about the packaging training, they had high hopes that the products produced and packaged would get a big response from kerupuk enthusiasts. Keywords: SMEs, packaging, labelling.

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Journal Info

Abbrev

khairaummah

Publisher

Subject

Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Criteria for publication in Jurnal Pengabdian Kepada Masyarakat Khaira Ummah are novelty, quality, and general interest in the results of community service programs. This journal is a journal that contains the results of community service in the Field of Economic Development, Poverty Alleviation, ...