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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Kinerja Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Ekonomi dan Bisnis Islam International Journal of Social Science and Business Share : Journal of Service Learning Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam BISMA (Bisnis dan Manajemen) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Khaira Ummah: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen Bisnis, Syariah dan Teknologi Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Hindah Mustika
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Dampak Positif Eco-Print Sebagai Salah Satu Wujud Kreatifitas Warga Marinda Achmad Djuraidi; Bambang Hadi Santoso; Nanis Setyorini; Hindah Mustika
Khaira Ummah Vol. 1 No. 02 (2022): Khaira Ummah Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1045.772 KB) | DOI: 10.34001/khairaummah.01022022-12

Abstract

One of the things that has become an icon for Marida residents is the existence of an ecoprint, apart from being a routine activity carried out by local residents, especially women, ecoprint can also be a place for the community to share knowledge and besides that it can also generate financial results. Ecoprint is one of the results that has many benefits so it needs to be preserved because it has a positive impact on local residents and residents around them. Elderly women in Marinda village can be said to be productive elderly because they can produce works that are not only creative but also innovative, of course this is a positive point that is always supported. Keywords: ecoprint, motivation,creation
Peningkatan Bisnis UMKM Kerupuk Melalui Optimalisasi Packaging Produk Nur Handayani; Fidiana; Hindah Mustika
Khaira Ummah Vol. 1 No. 02 (2022): Khaira Ummah Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1113.452 KB) | DOI: 10.34001/khairaummah.01022022.1

Abstract

The service carried out to 18 SMEs that focus on fish-based kerupuk business, especially payus fish has an important goal of providing direct understanding and training about the importance and benefits of packaging. Kerupuk as one of the traditional foods that has its own characteristics for cracker connoisseurs, so this needs to be maintained and improved. One of the ways to maintain it is to maintain the condition of good kerupuk that are ready to eat and still half-finished, need to be placed in the right place. The right place will be an attraction for buyers, so this is important for kerupuk packaging. This service explores how to make packaging that suits the product and makes the product still have good quality value in the eyes of buyers in particular. Due to ignorance and no previous training, so that in this service the 18 SMEs were very interested and very enthusiastic about the packaging training, they had high hopes that the products produced and packaged would get a big response from kerupuk enthusiasts. Keywords: SMEs, packaging, labelling.
Pelatihan Brand Awareness Bagi Pelaku UMKM Handycraft, Kecamatan Sukolilo Fidiana Fidiana; Endang Dwi Retnani; Dini Widyawati; Widhi Ariestianti Rochdianingrum; Hindah Mustika
Share: Journal of Service Learning Vol. 10 No. 1 (2024): FEBRUARY 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/share.10.1.9-16

Abstract

Brand awareness merupakan kemampuan mengukur sejauh mana pengetahuan tentang keberadaan suatu brand atau dapat dikatakan bahwa brand awareness sebagai kesanggupan seorang pembeli untuk mengenali atau mengingat kembali bahwa suatu brand sebagai bagian dari kategori produk tertentu dimana konsumen akan lebih cenderung memilih brand yang sudah dikenal dan mudah di dapat karena konsumen merasa sudah memahami, nyaman dan aman dengan brand tersebut. Pelaku usaha dapat menggunakan dan mempertahankan brand awareness sebagai sarana untuk memberikan informasi yang lebih detail dan mudah tersampaikan kepada para konsumen, disisi lain dengan adanya brand awareness dapat menjadi tolok ukur besar kecilnya suatu pangsa pasar usaha, salah satu bagian dari brand awareness yaitu packaging yang memiliki peran yang penting untuk kesuksesan suatu produk, packaging sebagai titik awal para konsumen ketika melihat suatu produk dan sebelum para konsumen memutuskan untuk membeli. Packaging merupakan suatu proses untuk melindungi dan menginformasikan orang-orang seputar produk yang dihasilkan oleh suatu brand. Packaging juga menjadi cerminan identitas dari sebuah brand yang ditunjukkan melalui produknya. Di samping itu, packaging juga membuat sebuah produk lebih marketable, aman, dan tetap bersih hingga sampai di tangan konsumen. Hasil dari pelatihan berupa pemberian materi pentingnya brand awareness menjadikan para ibu-ibu pelaku handycraft khususnya kecamatan Sukolilo, Kota Surabaya merasa dan memahami akan banyaknya manfaat dari pelatihan. Para ibu-ibu semangat dengan mempraktikkan secara langsung bagaimana memilah packaging yang sesuai dengan produk yang di hasilkan terutama terkait ukuran produk dengan ukuran packaging dan mencari nama akan merk (labelling). Senuah kombinasi yang membuat handycraft untuk asesoris (bross kerudung), connector masker, jenis huruf, warna dan ukuran dari merk. Hal menarik dari pelatihan ini menjadikan ibu-ibu pelaku UMKM handycraft lebih mengenal dan memanfaatkan lebih jauh bahwa inovasi yang berupa pemberian brand dan packaging suatu hal yang perlu di perhatikan karena hal ini menjadi daya tarik pembeli ketika pertama kali melihat produk, tetapi tidak mengesampingkan adanya kualitas.
Impact of Tourist Satisfaction Attributes on Behaviour of Sharing Tourism Experiece on Social Media suwitho suwitho; Hindah Mustika; Fastha Aulia Pradhani
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 17 Nomor 2 Tahun 2023
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p05

Abstract

Tourist satisfaction is an emotion that is felt by visitors when they there are in a place, in this case a tourism place. The satisfaction felt by visitors makes certain behaviours, which in this case share information using social media. This objective study is examines and analyzes the predictors of tourist satisfaction and tourist engagement on the behaviour of sharing tourism experience on social media. Methode: quantitative research with analysis technique. Results all variables influence can be acceptable and positive impact. Novelty in this study is the existence of tourist engagement that is able to make something unique because both the visitor and the place visited have an emotional engagement. Implication of results that with social media so we can easy to share experience and for destination as a promotion place, communication with prospective customer and discussion. Keywords: Attraction; Engagement; Satisfaction; Social Media.
The Mediating Role of Satisfaction between Emotional Values, Social Values, and Behavioral Intentions of Muslim Students Yusmedi Nurfaizal; Hindah Mustika
Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Vol 16, No 2 (2023): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v16i2.24040

Abstract

The study focuses on the behavior of Muslim students’ intentions to revisit halal tourist attractions that have added value. Additionally, it explores the act of revisiting Borobudur Temple as a means of fostering a sense of patriotism and national pride. This study contributes to the existing body of literature on perceived value by investigating the relationship between emotional values, social values, and satisfaction as a mediating factor. The study involves a significant number of participants, including 115 Muslim students living in the Java province. The existing circumstances are transitioning into the new normal, requiring the ongoing implementation of environmental health policies due to the presence of COVID-19. The data analysis utilizing Partial Least Squares (PLS) reveals that emotional and social values have a positive impact on Muslim students’ intention to engage in repetitive behavior. This study also found that there was an indirect influence of the satisfaction variable as a mediation. The primary elements that contribute to enhancing the motives of Muslim students to revisit Borobudur Temple are behavioral intentions and the satisfaction of Muslim visitors. Furthermore, it is essential for stakeholders in tourism-related businesses to enhance awareness and support the development of halal tourism by offering halal tourism services and recognizing its potential as a thriving sector within the tourism industry.
UPAYA PENINGKATAN PEREKONOMIAN MELALUI EKSPOR PRODUK (MUKENA) DI BANGIL, PASURUAN. JAWA TIMUR Rochdianingrum, Widhi Ariestianti; Retnani, Endang Dwi; Fidiana, Fidiana; Widyawati, Dini; Mustika, Hindah
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 4 No 2 (2024): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v4i2.6691

Abstract

Kegiatan pengabdian ini dilakukan dengan tujuan utama untuk meningkatkan keberlangsungan perekonomian baik untuk pelaku UMKM mukena dan lingkungan sekitarnya, alasan kegiatan ini pada mukena dikarenakan mukena sebagai salah atau pakaian yang dipergunakan oleh umat islam khususnya kaum wanita, mukena memiliki model yaitu putusan dan terusan, memiliki varian warna dan motif. Pelaku UMKM mengalami suatu kendala karena adanya jumlah pembeli yang menurun selain karena adanya dampak Covid-19 juga karena adanya harga bahan yang meningkat. Adanya pengabdian ini untuk membantu menyelesaikan beberapa kendala yang ada, salah satu upaya yang dilakukan dalam hal ini berupa memperluas pangsa pasar ke negara lain (Asia), hal ini dilakukan karena kualitas produk (mukena) yang dihasilkan sangat baik dan layak direkomendasikan ke pihak asing. Bahan yang dipergunakan di bilang memiliki kualitas sangat baik karena bahan yang dipakai berasal dari bahan yang sudah sesuai dengan kondisi dan sesuai dengan selera pada umumnya konsumen dan pelanggan yaitu berbahan ringan dan nyaman tidak terasa panas. Ekspor merupakan suatu kegiatan yang bertujuan untuk meningkatkan pertumbuhan di segala sektor, salah satunya sektor berupa sektor ekonomi.
The Moderating Effect of Smart Tourism Technologies: Tourist Destination Loyalty Success in Dili (Timor Leste) Ximenes, Mateus; Mustika, Hindah; Pujiwat, Rutma; Abbas, Ansar
KINERJA Vol. 28 No. 2 (2024): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v28i2.9454

Abstract

The research focuses on testing and analyzing the influence of several components of tourist destination loyalty, namely tourist satisfaction, experience quality, and smart tourist technologies which as a moderator variable. The research uses a quantitative method to see the influence of each variable. The respondents of the research are from various backgrounds, with a total of 317 visitors (210 women) and (107 men) who have visited tourist attractions of places historical locations in Dili (Timor Leste). The processing data use SEM-PLS, and the results of processing data show that all hypotheses significantly influence (direct) and (indirect hypotheses: smart tourist satisfaction is able to be a good moderator variable between experience quality and tourist satisfaction). The theory implication as a development of behavior and smart technologies theory, as well as the practical implication of being a strategic policy maker for stakeholders. The novelty of the research is that experience quality is in the form of physical and non-physical experiences that have positive emotions that are felt and shared with everyone so that there is satisfaction for visitors and tourist attractions.
Pelatihan Etika Bisnis dalam Meningkatkan Pemahaman pada para Pelaku UMKM Mustika, Hindah; Hadi Santoso, Bambang; Arini, Dian; Lestariningsih, Marsudi
Jurnal Pengabdian kepada Masyarakat Khaira Ummah Vol. 2 No. 01 (2023): Khaira Ummah Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/khairaummah.02012023.2

Abstract

Entrepreneur is something that has an important role in improving the economy and especially the welfare of a person or group of people. The focus of someone's desire to become an entrepreneur is because of a motivation, both internal and external. This existing motivation has a role so that entrepreneurs can run the business according to expectations, this sustainability certainly needs to be supported not only in terms of soft skills but also hard skills that need to be provided. The purpose of this service is to provide training in increasing understanding regarding business ethics, so that activities or activities that are already running can be better due to understanding and practice in the form of following norms or rules related to business ethics. The implementation method used in this study: preparation or outreach, training and mentoring. The results of this study are that MSME actors can utilize and apply business ethics in improving business so that a goal can be achieved in the form of continuous prosperity and sustainability. Keywords: Entrepreneur, Entrepreneurship, business ethics
Tourism Management: Antecedents of Tourism Sharing Behavior, Visitor Satisfaction as Mediate Suwitho, Suwitho; Triyonowati, Triyonowati; Mustika, Hindah; Pradhani, Fastha Aulia
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.63979

Abstract

The tourism sector in East Java can increase economic growth, so it must be maintained and further enhanced to be able to create new business opportunities, places to learn history, culture, and other positive values. This study aims to explore the impact of visitor satisfaction on tourist attractions in East Java, focusing on factors that influence tourism sharing behavior. The sample of this study was obtained as many as 100 respondents. The analysis method used is Structural Equation Modeling Partial Least Squares (SEM PLS 3.0). The study found that cultural attractions had no effect on tourism sharing behavior, and general attractions had no effect on tourism sharing behavior. Cultural attractions affect visitor satisfaction (Tourist), public attractions affect visitor satisfaction (Tourist), and visitor satisfaction (Tourist) is able to mediate a strong influence between variations in variables of General Attraction and Cultural Attractions on Tourism sharing behavior. The findings of this study prove that when travelers feel satisfied with the attractions displayed, they will share with others in their community. The implication of these findings is the importance of paying attention to visitor satisfaction factors in the management of tourist attractions, as well as considering cultural and general attractions as important factors in improving the tourist experience in East Java.
PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL MEDIASI (STUDI KASUS PENGUNJUNG PANTAI JIKO MALAMO) Panigoro, Safri; Himawan Sardju, Himawan; Aris, Iqbal M.; Dinsie, Laela; Mohungo, Yolanda; Mustika, Hindah
Jurnal Ekonomi Manajemen Bisnis Syariah dan Teknologi Vol. 4 No. 1 (2025): Jurnal Ekonomi, Manajemen Bisnis, Syariah dan Teknologi
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/embistek.v4i1.185

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Pengaruh Promosi dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali Yang Di Mediasi Olah Kepuasan Kerja Studi Pada Pantai Jiko Mala.mo. Data yang digunakan dalam penelitian ini berupa data primer dari 115 responden yang dikumpulkan melalui google formulir yang telah melalui tahapan validitas dan reliabilitas. Pengujian hipotesis penelitian digunakan teknik analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa hanya variabel promosi dan kualitas pelayanan berpengaruh positif terhadap minat berkunjung kembali Sedangkan untuk pengujian efek moderasi didapati bahwa hanya variabel kualitas pelayanan yang mampu di mediasi kepuasan pengunjung dan variabel promosi tidak mampu di mediasi oleh kepuasan pengujung.
Co-Authors Abbas, Ansar Achmad Djuraidi Ahmad, Muhammad Ali Arini, Dian Aris, Iqbal M. Bambang Hadi Santoso Dini Widyawati Dinsie, Laela Fastha Aulia Pradhani Fidiana, Fidiana Hadi Santoso, Bambang Himawan Sardju, Himawan Jamil, Mochamad Lailatul Amanah, Lailatul Lestariningsih, Marsudi Mohungo, Yolanda Nanis Setyorini Nur Handayani Nur Handayani Nurfaizal, Yusmedi Palupi, Dian Pujiwat, Rutma Retnani, Endang Dwi Ririn Tri Ratnasari Rochdianingrum, Widhi Ariestianti Safri Panigoro Safrizal, Helmi Buyung Aulia Suwitho, Suwitho Triyonowati, Triyonowati Widhi Ariestianti Rochdianingrum Widyawati, Dini Ximenes, Mateus Yusmedi Nurfaizal Yusuf Kurniawan