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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Share : Journal of Service Learning Khaira Ummah: Jurnal Pengabdian Kepada Masyarakat
Hindah Mustika
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Dampak Positif Eco-Print Sebagai Salah Satu Wujud Kreatifitas Warga Marinda Achmad Djuraidi; Bambang Hadi Santoso; Nanis Setyorini; Hindah Mustika
Khaira Ummah Vol. 1 No. 02 (2022): Khaira Ummah Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1045.772 KB) | DOI: 10.34001/khairaummah.01022022-12

Abstract

One of the things that has become an icon for Marida residents is the existence of an ecoprint, apart from being a routine activity carried out by local residents, especially women, ecoprint can also be a place for the community to share knowledge and besides that it can also generate financial results. Ecoprint is one of the results that has many benefits so it needs to be preserved because it has a positive impact on local residents and residents around them. Elderly women in Marinda village can be said to be productive elderly because they can produce works that are not only creative but also innovative, of course this is a positive point that is always supported. Keywords: ecoprint, motivation,creation
Peningkatan Bisnis UMKM Kerupuk Melalui Optimalisasi Packaging Produk Nur Handayani; Fidiana; Hindah Mustika
Khaira Ummah Vol. 1 No. 02 (2022): Khaira Ummah Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1113.452 KB) | DOI: 10.34001/khairaummah.01022022.1

Abstract

The service carried out to 18 SMEs that focus on fish-based kerupuk business, especially payus fish has an important goal of providing direct understanding and training about the importance and benefits of packaging. Kerupuk as one of the traditional foods that has its own characteristics for cracker connoisseurs, so this needs to be maintained and improved. One of the ways to maintain it is to maintain the condition of good kerupuk that are ready to eat and still half-finished, need to be placed in the right place. The right place will be an attraction for buyers, so this is important for kerupuk packaging. This service explores how to make packaging that suits the product and makes the product still have good quality value in the eyes of buyers in particular. Due to ignorance and no previous training, so that in this service the 18 SMEs were very interested and very enthusiastic about the packaging training, they had high hopes that the products produced and packaged would get a big response from kerupuk enthusiasts. Keywords: SMEs, packaging, labelling.
Pelatihan Brand Awareness Bagi Pelaku UMKM Handycraft, Kecamatan Sukolilo Fidiana Fidiana; Endang Dwi Retnani; Dini Widyawati; Widhi Ariestianti Rochdianingrum; Hindah Mustika
Share: Journal of Service Learning Vol. 10 No. 1 (2024): FEBRUARY 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/share.10.1.9-16

Abstract

Brand awareness merupakan kemampuan mengukur sejauh mana pengetahuan tentang keberadaan suatu brand atau dapat dikatakan bahwa brand awareness sebagai kesanggupan seorang pembeli untuk mengenali atau mengingat kembali bahwa suatu brand sebagai bagian dari kategori produk tertentu dimana konsumen akan lebih cenderung memilih brand yang sudah dikenal dan mudah di dapat karena konsumen merasa sudah memahami, nyaman dan aman dengan brand tersebut. Pelaku usaha dapat menggunakan dan mempertahankan brand awareness sebagai sarana untuk memberikan informasi yang lebih detail dan mudah tersampaikan kepada para konsumen, disisi lain dengan adanya brand awareness dapat menjadi tolok ukur besar kecilnya suatu pangsa pasar usaha, salah satu bagian dari brand awareness yaitu packaging yang memiliki peran yang penting untuk kesuksesan suatu produk, packaging sebagai titik awal para konsumen ketika melihat suatu produk dan sebelum para konsumen memutuskan untuk membeli. Packaging merupakan suatu proses untuk melindungi dan menginformasikan orang-orang seputar produk yang dihasilkan oleh suatu brand. Packaging juga menjadi cerminan identitas dari sebuah brand yang ditunjukkan melalui produknya. Di samping itu, packaging juga membuat sebuah produk lebih marketable, aman, dan tetap bersih hingga sampai di tangan konsumen. Hasil dari pelatihan berupa pemberian materi pentingnya brand awareness menjadikan para ibu-ibu pelaku handycraft khususnya kecamatan Sukolilo, Kota Surabaya merasa dan memahami akan banyaknya manfaat dari pelatihan. Para ibu-ibu semangat dengan mempraktikkan secara langsung bagaimana memilah packaging yang sesuai dengan produk yang di hasilkan terutama terkait ukuran produk dengan ukuran packaging dan mencari nama akan merk (labelling). Senuah kombinasi yang membuat handycraft untuk asesoris (bross kerudung), connector masker, jenis huruf, warna dan ukuran dari merk. Hal menarik dari pelatihan ini menjadikan ibu-ibu pelaku UMKM handycraft lebih mengenal dan memanfaatkan lebih jauh bahwa inovasi yang berupa pemberian brand dan packaging suatu hal yang perlu di perhatikan karena hal ini menjadi daya tarik pembeli ketika pertama kali melihat produk, tetapi tidak mengesampingkan adanya kualitas.
Impact of Tourist Satisfaction Attributes on Behaviour of Sharing Tourism Experiece on Social Media suwitho suwitho; Hindah Mustika; Fastha Aulia Pradhani
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 17 Nomor 2 Tahun 2023
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p05

Abstract

Tourist satisfaction is an emotion that is felt by visitors when they there are in a place, in this case a tourism place. The satisfaction felt by visitors makes certain behaviours, which in this case share information using social media. This objective study is examines and analyzes the predictors of tourist satisfaction and tourist engagement on the behaviour of sharing tourism experience on social media. Methode: quantitative research with analysis technique. Results all variables influence can be acceptable and positive impact. Novelty in this study is the existence of tourist engagement that is able to make something unique because both the visitor and the place visited have an emotional engagement. Implication of results that with social media so we can easy to share experience and for destination as a promotion place, communication with prospective customer and discussion. Keywords: Attraction; Engagement; Satisfaction; Social Media.
Co-Authors Achmad Djuraidi Bambang Hadi Santoso Dini Widyawati Fastha Aulia Pradhani Fidiana Fidiana Fidiana Nanis Setyorini Nur Handayani Retnani, Endang Dwi Suwitho, Suwitho Widhi Ariestianti Rochdianingrum