MediaTor: Jurnal Komunikasi
Vol 15, No 2 (2022): (Accredited Sinta 2)

Slacktivism Strategi Aktivis Mengubah Kebijakan: Studi Kasus Petisi Online Tolak Aturan JHT

Mimi Silvia (Universitas Indonesia)
Irwansyah Irwansyah (Universitas Indonesia)



Article Info

Publish Date
03 Jan 2023

Abstract

Changes in the web have led to the emergence of slacktivism as a social movement with high participation in society at low risk and low cost. Slacktivism relies on the characteristics of Web 1.0, which focuses on hypertext, and Web 2.0, which emphasizes user participation. This research examines the use of Web 1.0 and Web 2.0 by activists as initiators of the online petition Rejection of the 56-year Liquid JHT Rule (Jaminan Hari Tua). This qualitative research uses a case study method by conducting interviews with the initiators of the online petition for the Rejection of the 56-year Liquid JHT Rule. The results of this study found several factors that support the success of slacktivism, including activists' deep understanding of an issue, activists' critical power using Web 1.0 and Web 2.0, issue factors, and storytelling of the issues raised. Activists rely on Web 1.0 as the primary source of information, but Web 2.0 is an essential medium for disseminating information with the power of storytelling regularly. This follows previous research that states that critical people use the Web with different practices than business rhetoric. Slacktivism is a legitimate social movement that can change stakeholder policies with high participation from internet users.

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Journal Info

Abbrev

mediator

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the ...