Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal MediaTor: Jurnal Komunikasi Kajian Jurnalisme
Mimi Silvia
Universitas Indonesia
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Public Health

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Slacktivism Strategi Aktivis Mengubah Kebijakan: Studi Kasus Petisi Online Tolak Aturan JHT Mimi Silvia; Irwansyah Irwansyah
MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i2.10529

Abstract

Changes in the web have led to the emergence of slacktivism as a social movement with high participation in society at low risk and low cost. Slacktivism relies on the characteristics of Web 1.0, which focuses on hypertext, and Web 2.0, which emphasizes user participation. This research examines the use of Web 1.0 and Web 2.0 by activists as initiators of the online petition Rejection of the 56-year Liquid JHT Rule (Jaminan Hari Tua). This qualitative research uses a case study method by conducting interviews with the initiators of the online petition for the Rejection of the 56-year Liquid JHT Rule. The results of this study found several factors that support the success of slacktivism, including activists' deep understanding of an issue, activists' critical power using Web 1.0 and Web 2.0, issue factors, and storytelling of the issues raised. Activists rely on Web 1.0 as the primary source of information, but Web 2.0 is an essential medium for disseminating information with the power of storytelling regularly. This follows previous research that states that critical people use the Web with different practices than business rhetoric. Slacktivism is a legitimate social movement that can change stakeholder policies with high participation from internet users.
Validity and Reliability Test of Content Creator Strategy Management Mimi Silvia; Irwansyah Irwansyah
Jurnal Kajian Jurnalisme Vol 6, No 2 (2023): KAJIAN JURNALISME
Publisher : School of Journalism, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v6i2.43348

Abstract

Content creator strategy management is a new domain in communication management. Content creator strategic communication management has the same pattern as strategic communication management carried out by public relations with three main functions, namely planning, organizing, and controlling. This study aims to develop a communication scale from previous research to evaluate content creator strategic management for 27 content creators with subcategories namely planning (11 items), organizing (3 items), and controlling (3 items) with a Likert scale of 1-7. This study tested the validity of the Pearson Product Moment Correlation with a significance value of less than 0.05 and the reliability test of this study used Cronbach’s Alpha Cronbach coefficient with a value of more than 0.84. The results showed that of the 17 statements tested, sixteen statements were declared valid. There is one statement that is stated to be invalid and not reliable regarding the level of purchase by followers. This is in accordance with previous research which states that credibility does not affect the level of purchase by followers. It can be concluded that this research can be used as an evaluation for quantitative research related to content creator strategy management which is very minimal. It is hoped that in the future, this research will also become a reference for research related to the content creator industry which is vulnerable to stress and faces many challenges.
Co-Authors Irwansyah, Irwansyah