Info Abdi Cendekia
Vol 3 No 2: Desember 2020

Pelatihan Digital Marketing Bagi Pelaku UMKM Desa Ciseeng Kabupaten Bogor

Muslikh Muslikh (Unknown)
Intan Annisa (Unknown)
Ariel Nian Gani (Unknown)

Article Info

Publish Date
31 Dec 2020

Abstract

The aim of this program is to improve digital marketing capabilities for micro-entrepreneurs (MSMEs) in Ciseeng Village, Bogor Regency. This program is based on the problems faced by partners which are reflected in the situation map and the solutions offered to overcome the problems faced by partners. The solution offered is training and digital marketing assistance with materials: creating a website portal, creating a digital marketing community, creating online promotion methods, designing strong branding, making attractive packaging or packaging for MSMEs in Ciseeng Village, Bogor Regency. The approach used is: learning, implementation and mentoring or evaluation. The results of the training indicate a significant increase in digital marketing capabilities.

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Journal Info
Info Abdi Cendekia
Website

Abbrev

iac

Publisher

Universitas Yarsi

Subject

Religion Computer Science & IT Health Professions Library & Information Science Social Sciences

Description

Jurnal Info Abdi Cendekia (IAC) adalah jurnal pengabdian kepada masyarakat yang dikelola oleh Lembaga Penelitian Universitas YARSI dan diterbitkan 2 (dua) kali setahun (Juni dan Desember). Terbit pertama pada bulan Juni 2018. Jurnal IAC memuat hasil pengabdian masyarakat yang mencakup bidang ...