Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Vol 3 No 3 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan

Strategi Pengembangan Desa Wisata Berbasis Wisata Agro di Desa Nglinggo Kabupaten Kulon Progo

Edouard Aryadi Supriyadi (Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta)
Emanuela Agra Sarika Kurnia Dewi (Universitas Katolik Soegijapranata Semarang)



Article Info

Publish Date
27 Dec 2022

Abstract

The Special Region of Yogyakarta is widely known by the people of Indonesia as an area that still has many unspoiled areas for the construction of cutting-edge complexes. This type of tourism has become the most time-keeping vacation style and is popular in the eyes of the public today after several years of experiencing limited activities due to the COVID-19 pandemic. This has resulted in the emergence of a type of special interest tourism, namely alternative tourism called Tourism Village. Nglinggo Hamlet Tourism Village develops slowly through word of mouth and is able to move the local Hamlet community independently to play an active role in utilizing all sectors that can be used as tourist attractions. The method used in this study is descriptive qualitative. Data collection techniques use observation, literature studies and interviews with several speakers. The use of SWOT analysis in this study is to systematically identify various factors aimed at formulating a strategy for developing the Nglinggo tea garden agro-tourism village. The results of this study show that there are strategies such as, SO, WO, ST, WT, to develop a tourist village, in Yogyakarta, Nglinggo in its opportunity to develop a tourist village to reach the peak of its success.

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Journal Info

Abbrev

JKPBP

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Education Social Sciences

Description

Jurnal ini terbit Tiga kali dalam satu tahun pada bulan April, Agustus dan Desember. Jurnal Kajian Pariwisata dan Bisnis Perhotelan hanya menerima karya ilmiah asli yang belum dipublikasikan pada media lain. Semua artikel yang masuk akan ditinjau terlebih dahulu oleh EDITOR yang kompeten dan akan di ...