Jurnal Abdimas Bina Bangsa
Vol. 3 No. 2 (2022): Jurnal Abdimas Bina Bangsa

PEMBERDAYAAN MASYARAKAT EKONOMI MELALUI PENINGKATAN LITERASI KEUANGAN DAN E-COMMERCE PADA UMKM KELURAHAN WONODRI SEMARANG

Riyanto Riyanto (Universitas PGRI Semarang)
Novika Wahyuhastuti (Universitas PGRI Semarang)
Aryan Eka Prastya Nugraha (Universitas PGRI Semarang)
Inayah Adi Sari (Universitas PGRI Semarang)



Article Info

Publish Date
22 Dec 2022

Abstract

The purpose of this Community Partnership Program is to provide solutions to the problems faced by partners, namely business management problems and product marketing of SMEs in Wonodri Village and to develop a culinary business into a business with quality products and competitiveness in the market with effective business finance management. This PKM activity was carried out in Wonodri Village, South Semarang District, Semarang City. Solutions Offered To The Process Of Marketing Products Through E-Commerce. This activity is an effort to increase partner's income. Solutions related to finance are provided with household and SME finance training with the output in the form of a financial module while it is related to SME marketing through Whatsapp business and marketplace media. In the aspect of management, the implementation method is provided by providing training in the preparation of bookkeeping in managing business finances. In this stage, partners will receive training and assistance from experts in preparing working capital, to carrying out bookkeeping related to income and costs. From the problems faced by partners and solutions provided with implementation methods adapted to the conditions of partners

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Journal Info

Abbrev

jabb

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...