<![CDATA[The purpose of this analysis is to investigate how the level of customer satisfaction at the Mida Top Demak store relates to service quality. In this analysis, a representative data collection technique involving distributing questionnaires and a sample of 32 people was used. This analysis is processed through descriptive quantification method. T test, F test and simple linear regression are needed to analyze the data. The SPSS version used for data management is 29.0. The T test proves that service quality has a positive impact on customer satisfaction, and the F test proves that customer satisfaction is positively influenced by service quality. The findings of this study prove that service quality at Toko Mida Top Demak has a very positive impact on customer pleasure/satisfaction.]]>
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