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All Journal Forecasting : Jurnal Ilmiah Ilmu Manajemen
Khanifah, Hanik
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Decision Sciences, Operations Research & Management

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Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Toko Mida Top Di Demak Khanifah, Hanik; Syahrinullah, Syahrinullah
Forecasting : Jurnal Ilmiah Ilmu Manajemen Vol. 4 No. 2 (2022): FORECASTING Jurnal Ilmiah Manajemen
Publisher : LPPM Universitas Muhammadiyah Mamuju

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Abstract

The purpose of this analysis is to investigate how the level of customer satisfaction at the Mida Top Demak store relates to service quality. In this analysis, a representative data collection technique involving distributing questionnaires and a sample of 32 people was used. This analysis is processed through descriptive quantification method. T test, F test and simple linear regression are needed to analyze the data. The SPSS version used for data management is 29.0. The T test proves that service quality has a positive impact on customer satisfaction, and the F test proves that customer satisfaction is positively influenced by service quality. The findings of this study prove that service quality at Toko Mida Top Demak has a very positive impact on customer pleasure/satisfaction.
Co-Authors Syahrinullah, Syahrinullah