Proceedings of International Conference on Da'wa and Communication
Vol. 4 No. 1 (2022): Da'wa and Communication in the Era of Society 5.0: The Co-existence of Humanism

Ustadz Adi Hidayat Bilingual Da’wa Message in Japan: Youtube Video Content Analysis

Fahmi, Lukman (Unknown)
Amiatun Nuryana (Unknown)



Article Info

Publish Date
31 Dec 2022

Abstract

Many ustadz in Indonesia preach in various ways. One example is Ustadz Adi Hidayat's da'wah in Japan, where he used bilingualism to reach out to Muslim congregations in one of Japan's mosques. This research focuses on examining the message content of the da'wah and the use of bilingualism in the da'wah delivered by Ustadz Adi Hidayat in Japan. There are two types of content messages: a sharia message and two creed messages, which include three da'wah messages from Ustadz Adi Hidayat's YouTube video in Japan: (1) how Allah's commands are revealed in stages, (2) how Allah's commands are revealed simultaneously rather than gradually, and (3) the wisdom and benefits of carrying out Allah's commands sequentially. Moreover, Ustadz Adi Hidayat da'wah is based on code-switching and code-mixing from English to Indonesian. Ustadz Adi Hidayat used bilingualism in his da'wah in Japan to make it easier for him to convey the message content of the da'wah and for the audience to receive messages conveyed by Ustadz Adi Hidayat.

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Journal Info

Abbrev

ICONDAC

Publisher

Subject

Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

This proceeding is a published version of the papers of International Conference on Da’wa and Communication (ICON-DAC). This proceeding was published by Da’wa and Communication Faculty of State Islamic University of Sunan Ampel Surabaya, Indonesia. ICON-DAC is organized by the Da’wa and ...