Jurnal Ekonomi
Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022

PURCHASE DECISIONS AFFECTED BY SHOP ATMOSPHERE, PRICE AND QUALITY OF SERVICE

Fiderius Ismanto (Sekolah Tinggi Ilmu Ekonomi Anindyaguna Semarang)
Nuruddin Mahmud (Sekolah Tinggi Ilmu Ekonomi Anindyaguna Semarang)

Article Info

Publish Date
30 Sep 2022

Abstract

This study aims to examine the Effect of Store Atmosphere, Price, and Quality Service To Decision Purchase consumers This sampling technique using nonprobability sampling , with one of the methods used is purposive sampling . Research this data using questionnaire with a sample of 100 respondents. data that obtained then analyzed with program SPSS.Results study this is: (1) Atmosphere Shop influential positive and significant to Purchase Decision . (2) Price has a negative effect on Decision Purchase (3) quality service influential positive and significant to Decision Purchase and (4) in a manner together Atmosphere Shop and Quality Service influential positive and significant to Decision Purchase consumer .

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...