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PURCHASE DECISIONS AFFECTED BY SHOP ATMOSPHERE, PRICE AND QUALITY OF SERVICE Fiderius Ismanto; Nuruddin Mahmud
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

This study aims to examine the Effect of Store Atmosphere, Price, and Quality Service To Decision Purchase consumers This sampling technique using nonprobability sampling , with one of the methods used is purposive sampling . Research this data using questionnaire with a sample of 100 respondents. data that obtained then analyzed with program SPSS.Results study this is: (1) Atmosphere Shop influential positive and significant to Purchase Decision . (2) Price has a negative effect on Decision Purchase (3) quality service influential positive and significant to Decision Purchase and (4) in a manner together Atmosphere Shop and Quality Service influential positive and significant to Decision Purchase consumer .
Introduction to Technology and Its Impact on the Indonesian Migrant Children in Malaysia Firdaus Firdaus; Andro Dewanta Noegroho; Aldiva Qolby Tiara; Fiderius Ismanto; M. Roby Jatmiko; Wa Ode Sitti Nurrahmah; Kukuh Mulyanto; Asepta Hendriyanto; Alis Arifa Rahman; Ellen Proborini; Heru Yulianto; Nuruddin Mahmud
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1823

Abstract

This community service program addressed the digital literacy gap among Indonesian migrant children at SB Pandan Jaya, Malaysia, who face limited access to digital resources and online safety education. The initiative aimed to strengthen students’ foundational digital skills, promote safe and ethical internet use, and equip teachers with practical tools to facilitate sustained digital literacy. The program was implemented in October 2025 at SB Pandan Jaya, involving 43 students aged 8–15 and 8 teachers, with 12 facilitators from Universitas Muhammadiyah Semarang, STIE Anindyaguna, and STT Pati. A mixed-method participatory approach was employed, combining pre- and post-assessments, classroom observations, reflective interviews, hands-on workshops, and simulated online scenarios. The intervention followed four stages: needs assessment, capacity building and training, guided practice and mentoring, and evaluation and monitoring. Findings indicate significant improvements in student competencies: basic internet knowledge increased by 94%, device operation by 80%, digital safety by 113%, and educational application use by 76%. Teachers’ capacity to integrate ICT and monitor students’ online safety also improved by 61% on average. High attendance and active engagement demonstrated the relevance and effectiveness of the program. Practical sessions and structured guidance enabled students to apply digital skills confidently while fostering safe online behavior. Overall, this program highlights the importance of community-based digital literacy initiatives in enhancing technological readiness and promoting safe internet practices among marginalized migrant children.