Bussman Journal : Indonesian Journal of Business and Management
Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023

PENGARUH KETERTARIKAN PRODUK MERK GLOBAL DAN MERK LOKAL TERHADAP KEPUTUSAN PEMBELIAN: Studi Kasus Mahasiswa UINSU

Aisyah Fitri Pasaribu (Universitas Islam Negeri Sumatera Utara)
Suhairi Suhairi (Universitas Islam Negeri Sumatera Utara)
Wiranti Wiranti (Universitas Islam Negeri Sumatera Utara)
Alfarizi Kurniawan (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
05 Jan 2023

Abstract

This study aims to determine the effect of interest in global brand products and local brands in purchasing decisions for UINSU students. This study uses a descriptive qualitative research method which aims to find out the reality of the field in depth and specific and the elaboration is carried out in an in-depth and open manner to provide data proving a phenomenon or event whose data processing is carried out by elaboration. The results of this study are the factors that determine purchases in local products and global products, namely quality, price, brand, and quantity

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Bussman Journal : Indonesian Journal of Business and Management
Website

Abbrev

home

Publisher

Gapenas Publisher

Subject

Economics, Econometrics & Finance

Description

Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management ...