Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Bussman Journal : Indonesian Journal of Business and Management
Wiranti Wiranti
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KETERTARIKAN PRODUK MERK GLOBAL DAN MERK LOKAL TERHADAP KEPUTUSAN PEMBELIAN: Studi Kasus Mahasiswa UINSU Aisyah Fitri Pasaribu; Suhairi Suhairi; Wiranti Wiranti; Alfarizi Kurniawan
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.105

Abstract

This study aims to determine the effect of interest in global brand products and local brands in purchasing decisions for UINSU students. This study uses a descriptive qualitative research method which aims to find out the reality of the field in depth and specific and the elaboration is carried out in an in-depth and open manner to provide data proving a phenomenon or event whose data processing is carried out by elaboration. The results of this study are the factors that determine purchases in local products and global products, namely quality, price, brand, and quantity
Co-Authors Aisyah Fitri Pasaribu Alfarizi Kurniawan